Articles
Audience engagement with advertising in an OTT world
Hank Frecon Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity.
Tags: iss126 | ott | advertise | acr | source digital | Hank Frecon
Contributing Author Hank Frecon Click to read
Still looking good
Dick Hobbs. The television industry is in crisis, as we all know. Experts everywhere are telling us that consumers want content on demand, wherever they are. Online and mobile platforms will mean the end of the broadcaster and the channel as a brand.
Tags: iss107 | television industry | content | on demand | stats | figures | audience | advertiser | dick hobbs | Dick Hobbs.
Contributing Author Dick Hobbs. Click to read
Advertising - How to get more customers
Den Lennie Its a popular myth that if you design your website with the correct keywords and optimise your page for search engine optimisation, you will get onto the first page of Google.
Tags: iss103 | den lennie | advertising | seo | customers | tips | business | pay per click | Den Lennie
Contributing Author Den Lennie Click to read
Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro
John Trussler When VFX artists are faced with tight deadlines, they rely on software to address particular pain points, helping them deliver the finished product in time. Such was the case when Soho-based VFX studio Coffee and TV was commissioned to hand off 70 VFX shots in just two weeks for three Samsung Galaxy Note 4 commercial spots. Having recently outfitted the facility with mocha Pro from Imagineer Systems, the artists at Coffee and TV had no idea just how useful the software would prove itself to be.
Tags: iss097 | vfx | coffee and tv | samsung galaxy note 4 | mocha pro | advert | studio | commercial | John Trussler
Contributing Author John Trussler Click to read
Dialog-based search accelerates content discovery for anyone with a media library
Drew Lanham If you can't find it, then you can't reuse it. Those are a broadcaster's words to live by as media libraries grow at exponential rates. But the need to find and reuse media assets is not confined to large, traditional broadcasters. Organizations of all types and sizes are finding that the ability to uncover media assets quickly and use them immediately is the key to creating new and compelling programming, fulfilling programming requirements, serving their constituents, and realizing revenue streams. The question is, "How?" The answer is, "phonetic-based dialog search."
Tags: iss097 | nexidia | dialog searching | media library | content discovery | broadcast | sport | advertising | editing | house of worship | Drew Lanham
Contributing Author Drew Lanham Click to read
BAH! Humbug
Dick Hobbs. Yes, its that time of year again. When, if you are a commercial broadcaster, you start coining it in with the Christmas commercials.
Tags: iss096 | dick hobbs | christmas | adverts | sainsburys | aldi | tesco | john lewis | Dick Hobbs.
Contributing Author Dick Hobbs. Click to read
Making an advert with the Blackmagic Cinema Camera
Brandon Kahn When Mothers Basement came to us with an advert to put on UK cinema screens, I knew my trusty, but basic, XF 305 wasnt going to cut it. Sure, most ads you see in cinema are projected in regular HD and are often shot no higher than 1080, but I felt we needed some extra size.
Tags: iss080 | blackmagic cinema camera | advert | shooting | hire | review | hands on | use | guide | Brandon Kahn
Contributing Author Brandon Kahn Click to read
Beaten by branding
N/A I should say right at the start that I very much like Pixel Powers James Gilbert. He is charming company, an excellent engineer and a good judge of wine. Yet, for all these admirable qualities, I hold him personally responsible for one of the greatest evils of modern society.
Tags: iss067 | pixel power | branding | james gilbert | squeezeback | advertising | miranda | michel proulx | N/A
Contributing Author N/A Click to read
Why IPTV is essential to the effective delivery of local TV services
N/A Distribution & Delivery: How IPTV can help solve regional TV advertising issues
Tags: iss055 | iptv | distribution | delivery | local tv | regional advertising | N/A
Contributing Author N/A Click to read
Challenging Loudness
N/A We all watch TV with the remote control close at hand; not just to change channel but more often than not, to ride the volume control because programme and commercial loudness varies from show to show, channel to channel.
Tags: iss050 | audio | loudness | peak | calm | commercial advertisement loudness mitigation | tsl | N/A
Contributing Author N/A Click to read
Tv-bay Digital Signage Special Report IBC2009
N/A Digital signage the use of video screens or projectors to create dynamic information and advertising displays has moved on rapidly from technological showcase and niche market to become a mainstream media. Recent research by Multimedia Intelligence predicts a doubling of the market by 2012, with 2.3 million displays in use worldwide.
Tags: ibc | iss032 | digital signage | projector | monitor | advertising display | N/A
Contributing Author N/A Click to read
Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.
N/A The Army has always suffered from a high number of off-duty Road Traffic Accidents. This is hardly surprising. We deliberately seek to attract young men and women who are seeking fun and adventure. It has always been a worry to the chain of command that high numbers of young soldiers have ended up being killed tragically on the roads in their own time, and has confounded years of driving experts as to how to reduce accidents, especially when messages must be careful not to breed risk aversion in an essentially risk-embracing profession.
Tags: army | iss015 | campaign | advertising | grim reaper | aerial radio awards | golley slater | N/A
Contributing Author N/A Click to read
Total Articles: 12 [1-12]