Ubiquitous Cloud at IBC


Bob Pank# TV-Bay Magazine
Read ezine online
It was one of those IBCs that was more consolidation than innovation. There wasn’t any one product or technology that stood out as a game changer. There was more evidence of 4K being pushed as a more realistic alternative to 8K and more of the must-have 84-inch 4K TV screens. Well they do look fabulous but I still had to go and see NHK’s 85-inch SHV (8K) screen showing the Olympics Opening footage, which got my prize for the golden combination: best technology and best material. However the audience was missing the trick, standing about 10 foot or more away. I dragged them closer so they could see the detail – then they understood! SHV is said to be best viewed at a 100-degree viewing angle (0.75 x screen height), in this case I calculate about 31 inches.
What about the Cloud? There was no big fanfare or ‘Cloud Computing Pavilion’ as at NAB, which was a pity. As a result cloud applications were spread all around the exhibition, making its quiet presence felt over many halls, showing that it is an enabling technology for many applications, not a complete solution in itself. Its wide presence was evidence of its increasing use in more applications. Even so it was not always easy to find the people that were offering cloud-based services and solutions. With many visitors wondering ‘Should I be getting into the cloud?’ IBC’s lack of any specific cloud area did not make it easy to find the answer. Maybe IBC2013 will have a dedicated cloud section.
Rather like the distribution of cloud apps around IBC, cloud-based services can be based anywhere on the planet which, perhaps, does not matter... But then finding a company that’s just up Tottenham Court Road, and so very conveniently situated for the many nearby media companies, somehow still has its attractions. That’s where you can find Aframe who has been mentioned before in this column. At IBC they situated in Hall 7 among the post production exhibitors. Another attraction is that they specialise in video applications rather than the wider gamut of popular applications, and have a media upload centre at their HQ. They have also just added a second London upload centre at Clear Cut Pictures. As Aframe allows uploading hi-rez footage of pretty much any type of video, being able to hand the task over to someone with the right kit and a wide internet connection looks like a good idea. For those operating further north there are now two centres at VTR North in Manchester and Leeds. And still on the upload path, for those using their own internet connection, a new feature in the Aframe app is the integration of UDP that enables faster uploads. In general Aframe offers a collaborative workflow with shared access to the video footage. The app provides rough-cut editing and comments can be added, which are then are part of the metadata and so are a part of the searchable data.
Whilst still in Hall 7 I saw the cloud mentioned writ large on the EVS stand. There I was told that this referred to the company’s Spider product which is described as a framework for a new generation of cloud-friendly software solutions for media and broadcast. This can include features from broadcast (automation, cataloguing, etc), IT (network optimisation, etc) and cost-saving design and support for cloud business models. This sounds like another cloud-based collaborative workflow, and may well be typical of the current thinking of many others in the industry.
In fact there were quiet a few companies doing the same thing – adding the cloud into their stands’ graphics. This gave me the distinct feeling that it was a ploy to show they could offer cloud-based applications, and so be ‘with-it’ as part of the cloud trend. Two years ago that would have been ‘3D’ but, whereas I’m sure cloud-based applications will rapidly expand to become commonplace in our industry, 3D will be on the back burner for television, but more popular in cinema.
While great things were happening at IBC, the rest of the industry was still busy. It is reported that Harmonic has teamed up with Nagra, of content protection and multiscreen television solutions fame, to power a cloud-based OTT video service. This is for broadcasters and pay-TV service providers and offered jointly by Spain’s Abertis Telecom and Nagra. The multiscreen hosting service is already in use by Spanish broadcasters for their HbbTV-based services. It is set to be enhanced and become the world’s first commercial deployment of MPEG-DASH, the adaptive streaming protocol that was a hot topic at IBC and supports multiple DRM systems. Harmonic’s ProMedia suite and Nagra MediaLive Multiscreen solution provide the cloud service with an integrated video infrastructure that can deliver high-quality OTT applications, including live VOD and time-shifting to TVs, PCs, tablets, smartphones, set-top boxes and other IP-connected devices.
At IBC I did take the opportunity to talk to a company that runs data centres. After a few minutes of well-presented information my head was spinning. There was so much new nomenclature and a different mindset that I soon got lost. Data centres are where the cloud information will probably be stored and I thought it would be a good idea to get a grasp of what these are. Although this was a failure it helped too, as I then had an even greater respect for the guys who design and provide easy-to-use front ends for us mortals to use the cloud in ways that fit with our particular needs... and abilities.

Tags: iss070 | cloud | ibc 2012 | ibc | harmonic promedia suite | nagra medialive | mpeg-dash | evs | a-frame | Bob Pank#
Contributing Author Bob Pank#

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • Lynx Technik at IBC 2012

    Lynx Technik at IBC 2012

  • Blue Lucy at IBC 2012

    Blue Lucy at IBC 2012

  • Quantel at IBC 2012 Part One

    Quantel at IBC 2012 Part One

  • Quantel at IBC 2012 Part Two

    Quantel at IBC 2012 Part Two

  • Oasys at IBC 2012

    Oasys at IBC 2012

  • Junger at IBC 2012

    Junger at IBC 2012

  • Nucomm at IBC 2012

    Nucomm at IBC 2012

  • Prime Focus at IBC 2012

    Prime Focus at IBC 2012

  • ZyLight at IBC 2012

    ZyLight at IBC 2012

  • AJA at IBC 2012

    AJA at IBC 2012

  • Multidyne at IBC 2012

    Multidyne at IBC 2012

  • Miranda at IBC 2012

    Miranda at IBC 2012

  • Matrox Video at IBC 2012

    Matrox Video at IBC 2012

  • Matrox Graphics at IBC 2012 Part Three

    Matrox Graphics at IBC 2012 Part Three

  • Matrox Graphics at IBC 2012 Part Two

    Matrox Graphics at IBC 2012 Part Two

  • Matrox Graphics at IBC 2012 Part One

    Matrox Graphics at IBC 2012 Part One

  • Marshall at IBC 2012

    Marshall at IBC 2012

  • Mariner at IBC 2012

    Mariner at IBC 2012

  • LiveU at IBC 2012

    LiveU at IBC 2012

  • Polecam at IBC 2012

    Polecam at IBC 2012

  • Litepanels at IBC 2012

    Litepanels at IBC 2012

  • JVC at IBC 2012

    JVC at IBC 2012

  • PlayBox Technology at IBC 2012

    PlayBox Technology at IBC 2012

  • PAG at IBC 2012

    PAG at IBC 2012

  • Ross Video at IBC 2012

    Ross Video at IBC 2012

  • Riedel at IBC 2012

    Riedel at IBC 2012

  • IABM at IBC 2012

    IABM at IBC 2012

  • Haivision at IBC 2012

    Haivision at IBC 2012

  • Glensound at IBC 2012

    Glensound at IBC 2012

  • Phabrix at IBC 2012 Part Two

    Phabrix at IBC 2012 Part Two

  • Phabrix at IBC 2012 Part One

    Phabrix at IBC 2012 Part One

  • Nugen Audio at IBC 2012

    Nugen Audio at IBC 2012

  • Guntermann and Drunck GmbH at IBC 2012

    Guntermann and Drunck GmbH at IBC 2012

  • Facilis at IBC 2012

    Facilis at IBC 2012

  • Eutelsat at IBC 2012

    Eutelsat at IBC 2012

  • Espial at IBC 2012

    Espial at IBC 2012

  • Doremi at IBC 2012

    Doremi at IBC 2012

  • Emotion Systems at IBC 2012

    Emotion Systems at IBC 2012

  • DIGICO at IBC 2012

    DIGICO at IBC 2012

  • Cobalt Digital at IBC 2012

    Cobalt Digital at IBC 2012

  • Cobham at IBC 2012

    Cobham at IBC 2012

  • Clearcom at IBC 2012

    Clearcom at IBC 2012

  • Cinegy at IBC 2012

    Cinegy at IBC 2012

  • Chyron at IBC 2012

    Chyron at IBC 2012

  • Broadpeak at IBC 2012

    Broadpeak at IBC 2012

  • Bridge Technologies at IBC 2012

    Bridge Technologies at IBC 2012

  • Brevity at IBC 2012

    Brevity at IBC 2012

  • Brainstorm at IBC 2012

    Brainstorm at IBC 2012

  • Belden at IBC 2012

    Belden at IBC 2012

  • Avid at IBC 2012 Part Two

    Avid at IBC 2012 Part Two

  • Avid at IBC 2012 Part One

    Avid at IBC 2012 Part One

  • Autoscript at IBC 2012

    Autoscript at IBC 2012

  • Autocue at IBC 2012

    Autocue at IBC 2012

  • Atomos at IBC 2012

    Atomos at IBC 2012

  • AntonBauer at IBC 2012

    AntonBauer at IBC 2012

  • Albis at IBC 2012

    Albis at IBC 2012

  • Zenverge at IBC 2012

    Zenverge at IBC 2012

  • Wowza at IBC 2012

    Wowza at IBC 2012

  • Wohler at IBC 2012

    Wohler at IBC 2012

  • Vislink at IBC 2012

    Vislink at IBC 2012

  • Vinten at IBC 2012

    Vinten at IBC 2012

  • Vinten Radamec at IBC 2012

    Vinten Radamec at IBC 2012

  • TSL Systems at IBC 2012

    TSL Systems at IBC 2012

  • TSL Products at IBC 2012

    TSL Products at IBC 2012

  • Trilogy at IBC 2012

    Trilogy at IBC 2012

  • TMD at IBC 2012

    TMD at IBC 2012

  • Tightrope Media at IBC 2012

    Tightrope Media at IBC 2012

  • Telestream at IBC 2012

    Telestream at IBC 2012

  • Studer at IBC 2012

    Studer at IBC 2012

  • SIS Live at IBC 2012 Part Two

    SIS Live at IBC 2012 Part Two

  • SIS Live at IBC 2012 Part One

    SIS Live at IBC 2012 Part One

  • S and T at IBC 2012

    S and T at IBC 2012

  • Scayl at IBC 2012

    Scayl at IBC 2012

  • IBC 2012

    IBC 2012

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Editec at BVE 2012

    Editec at BVE 2012


Related Shows
  • Den Lennie and Larry Jordan - Cloud Editing BVE 2015

    Den Lennie and Larry Jordan - Cloud Editing BVE 2015


Articles
IBC in a post Brexit world
Peter Savage 2 Cast your mind forward and we are not in 2018 but next year and, yes, it’s you and me walking to the departure lounge to catch the plane to IBC just as I, and perhaps also you, have done for the last 25 years. (By the way, where is my long service award – and perhaps a new pair of shoes as I must, surely, have walked the equivalent of five Caminos covering the 12 halls in the Rai). We are at the gate and my imagination kicks in as I hypothesize on what the trip might look like next year. I leave it to you to decide which is closest to what might be to come.
Tags: iss133 | azule | brexit | ibc | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF
The Pace of Change
Dick Hobbs - new

The youngest human to stand on the moon (so far) was Charles Moss, the lunar module pilot of Apollo 16. Charlie had a wonderful claim: his father witnessed the Wright Brothers’ first flight at Kitty Hawk, and lived to see his son on the moon.

Does anything capture the speed of technological advance better than that? The whole of the history of powered flight in one lifetime.

Tags: iss133 | state of the nation | st2110 | st2110-10 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Live audio contribution over wireless networks
Pablo Rodrigues Altmann Wireless “live” contribution from anywhere at any time, this is the ultimate goal for most news reporters. The old favorite of using ISDN is becoming harder and much more expensive to access easily. Today most of us use wireless daily, in particular Wifi and HSPA/LTE 4G networks. These are now mature technologies and widely used for many applications in the home and whilst out and about. However there are still some professionals who prefer to persevere with the traditional, costly and limited ISDN communication technology before jumping into the wireless era.
Tags: iss133 | adrl | wireless audio | isdn | cellular audio | Pablo Rodrigues Altmann
Contributing Author Pablo Rodrigues Altmann Click to read or download PDF
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF