The future of linear TV


TV-Bay Magazine
Read ezine online


Issue 84 - December 2013

Thames Valley centre continued a successful run of events with a panel discussion on linear television. Joss Armitage, Bob Lamb of Pilat Media and MobiTV’s Paul Scanlan discussed what the future might hold for traditional methods of consuming content and how it may be influenced by the new generation of multi-screen, cross-platform, over-the-top and IP delivery technologies.
The panel defined linear television as “the schedule”, a channel created for the viewer by a professional, delivered to any number of devices, in a number of ways. Furthermore, the event – be it a live football match or Sunday evening costume drama – is delivered to the device or screen at a fixed time.
Challenges faced by content distributors were highlighted. Whether the consumer wants to or knows they can view TV content anywhere can be rendered irrelevant by the UK’s poor infrastructure, which can rarely deliver the bandwidth required for a satisfactory service. There is a resistance to the growing number of boxes in the living room, fragmentation of devices and ultimately problems with rights. Where, when, over which connection and on what device will you be allowed to view your content?
Agreeing that the linear model was not disappearing any time soon, the conversation turned to metrics. Numbers were compared for those consuming their content in the linear fashion, fed by the channels schedule, versus those watching scheduled programming but from a PVR at a different time of day, versus those that only watch video on demand. The impact on advertising could be dramatic, raising the question of whether the broadcaster should be nervous of IP-based advertising metrics. They are real and show exactly what is being watched, when and where.
After a good-natured discussion, involving much of the audience, most agreed that just as tape is still being used in the broadcast environment, and film will surely never die completely (will it?), linear TV will survive. Methods of delivering the same content to a large group of people will need a reliable and efficient network that delivers the same quality of experience for everyone. It may not be transmitted over DVB from masts on hills in the future, but delivery over IP could be the future of linear TV?
Scanlan heads MobiTV’s new London office, while Lamb is managing director of OTTilus, a Pilat Media company delivering a end-to-end over-the-top management platform for live, catch-up, and VOD content. Armitage has been involved in the media industry for approaching two decades, including editing Cable and Satellite Communications INTL.
The Thames Valley centre event, ‘The Future of Linear Television’, was held on 6 November in Reading.

Tags: iss084 | linear tv | matthew robbins | thames valley centre | events | pilat media | joss armitage | panel | discussion | KitPlus
Contributing Author KitPlus

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Tips and Tricks for Live Webcasting Events

    Tips and Tricks for Live Webcasting Events

  • Pilat Media on BroadcastShow LIVE at IBC 2013

    Pilat Media on BroadcastShow LIVE at IBC 2013

  • Pilat Media at IBC2011

    Pilat Media at IBC2011

  • ChyronHego Live Assist Panels shown at NAB 2019

    ChyronHego Live Assist Panels shown at NAB 2019

  • Virtual Panel on Apple watch from Clear-Com at NAB 2018

    Virtual Panel on Apple watch from Clear-Com at NAB 2018

  • RTS Intercoms show Roameo and Omneo intercom and keypanels at BVE 2018

    RTS Intercoms show Roameo and Omneo intercom and keypanels at BVE 2018

  • 32 Keypanel Intercoms from Clearcom at NAB 2017

    32 Keypanel Intercoms from Clearcom at NAB 2017

  • Litepanels at BVE 2016

    Litepanels at BVE 2016

  • Litepanels at BVE 2015

    Litepanels at BVE 2015

  • Litepanels at IBC 2012

    Litepanels at IBC 2012

  • Litepanels at NAB 2012

    Litepanels at NAB 2012

  • Litepanels at BVE 2012

    Litepanels at BVE 2012

  • Litepanels at IBC2011

    Litepanels at IBC2011

  • RTS at BVE 2015

    RTS at BVE 2015

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Photon Beard on BroadcastShow LIVE at IBC 2013

    Photon Beard on BroadcastShow LIVE at IBC 2013

  • Jampro Antennas at NAB 2013

    Jampro Antennas at NAB 2013

  • Phabrix RX2000 at NAB 2013

    Phabrix RX2000 at NAB 2013

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013


Related Shows
  • LED Lighting discussion at BVE

    LED Lighting discussion at BVE


Articles
Centre Stage for Cameras with All About Eve
Anthony Newton Taking its inspiration from the classic 1950 film, Ivo van Hove’s stage production of All About Eve, starring Gillian Anderson as theatre darling, Margo Channing, and Lily James as the eponymous Eve, retains the themes of ageing, celebrity and obsession. The piece, produced by Sonia Friedman Productions and Fox Stage Productions garnered stellar reviews during its recent run at London’s Noel Coward Theatre.
Tags: iss138 | blackmagic design | micro studio camera | ronin | smartscope duo | Anthony Newton
Contributing Author Anthony Newton Click to read or download PDF
Making a Difference in Wireless Transmission
Lukasz Malankowski

We are very proud to say that we are the only company that provides a highly specific service, and that is the hire of wireless video transmission solutions operating in the licence exempt spectrum.

There are other companies that provide licensed equipment and offer a diverse range of wireless solutions based on different modulations, but our products, coupled with the offerings of others rather than competing with them produce a wireless workflow that is greater than their separate capabilities.

Tags: iss138 | boxx | production | wireless | 4k | Lukasz Malankowski
Contributing Author Lukasz Malankowski Click to read or download PDF
The World of 12G 4K/UHD Processing
Varun Patel Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer?
Tags: iss138 | lynx technik | ott | greenmachine | yellobrik | conversion | Varun Patel
Contributing Author Varun Patel Click to read or download PDF
TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF
News Out Of The Cloud - Technology At The Front Line Of Journalism
Stuart Almond Throughout history, journalists have always had to seek and adapt to new technologies to deliver news in a format and at a speed that consumers demanded. Today, recent technological changes in the media environment have led to another inflection point. If modern media outlets want to empower journalists to remain agile and turn news stories around quickly and efficiently, they have to start embracing new, innovative technologies, like cloud-based media solutions.
Tags: iss138 | sony | ofcom | cloud-based media | intelligent | Stuart Almond
Contributing Author Stuart Almond Click to read or download PDF