The brave new world of software based production


Boromy Ung TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

In today’s rapidly evolving broadcast industry, the only constant media organizations can truly count on is change — and the need to adapt as rapidly and cost-effectively as possible. One of the biggest agents of change is the IP revolution, driving broadcasters to migrate their operations to all-software solutions running on commodity, IT-based technologies.

IP is ushering in a whole new era for the business of broadcasting. New IP-based paradigms, such as virtualization, internet-based content delivery, and cloud-based operations, will deliver significantly lower CAPEX and OPEX and offer promising new revenue-generating opportunities. But to get there, broadcasters have a critical need for efficient and easy-to-use solutions, delivered at the lowest-possible cost of ownership and with the smallest-possible equipment footprint. Whether the operation is focused on news and weather, live production, sports, or in-venue productions, the key to success is all-software workflows that run in a standardized IT infrastructure.

In news and weather, it’s all about efficiencies. Broadcasters, especially those in highly competitive news markets, are challenged like never before to grab audience share and tell stories in new and compelling ways. Since stations are no longer just producing segments for twice-a-day on-air newscasts but also any number of social media and internet platforms, the news teams are in operation 24/7. Therefore, they need tools to help them produce greater quantities of engaging content and then deliver it as fast as possible to multiple platforms and in different formats.

At the same time, broadcasters need the ability to keep their editorial teams focused on the content and not the underlying technical complexities, even as emerging technologies like IP, HDR, and 4K make broadcast operations more complex than ever.

All-software ecosystems of solutions address these challenges by giving broadcasters the ability to deploy producer-driven news production workflows, with producers and journalists involved directly in the process of creating, managing, and playing out content to air. By migrating away from proprietary hardware and towards all-IT, software-based production environments, broadcasters can empower larger numbers of non-technical personnel to create and play out quality content. Also, new capabilities for pushing content directly to social media outlets can make getting news to viewers faster and easier than ever before.

These kinds of software-based tools have tremendous potential in any type of live production environment. One area that can benefit is OTT delivery. In today’s typical broadcast environment, OTT is a separate function from the main production operation, with the OTT team focused on pushing content to internet platforms. By unifying the OTT and main production teams, a software ecosystem can remove inconsistencies and duplicated effort.

Virtualization is another area in which the IP revolution is transforming live production, bringing new levels of scalability, flexibility, and revenue-generating opportunities. For a one-time live broadcast of a special event, for instance, a broadcaster can spin up a complete production workflow and a “pop-up” channel at a moment’s notice. There’s no more need to invest in addition hardware for peak hours that will simply sit idle during slower times; users can simply buy the capacity they need on a per-hour basis.

Broadcast graphics are another big beneficiary of software- and IT-based production environments. Bold and attention-grabbing graphics are critical in the ongoing effort to capture and hold audience share, and broadcasters need solutions that meet their requirements today while paving a future-proof path to new and emerging formats and technologies. One approach is a universal graphics platform, such as ChyronHego’s PRIME, that stacks an array of diverse applications into a single design, authoring, and playout solution. Such a software-based approach allows broadcasters to take full advantage of the latest in IP-based workflows and in deliver the rich high-resolution, high-dynamic-range images that give productions a competitive edge.

Finally, we’re seeing an ongoing convergence of sports broadcasting and stadium/in-venue productions, particularly as fans expect the same immersive experience in the stadium that they’ve come to enjoy while watching a game at home on television. As this expectation continues to grow, stadiums and sports teams know they need to up their game – and that means delivering ever-more-sophisticated in-venue presentations. In many cases, they’re taking their cue from sports broadcasters who have applied advanced player tracking data, such as that supplied by ChyronHego’s TRACAB software, to enhance the sports viewing experience.

At the 2018 Sports Innovation Days in Dusseldorf, Germany, we successfully demonstrated Perimeter Tracking. Built around our TRACAB player tracking and Click Effects PRIME solutions, Perimeter Tracking camera-tracks a player in parallel to the football perimeter, or pitch-side, LED display. Perimeter Tracking presents a player’s speed, total distance covered, and other stats live in-stadium, and opens up new opportunities for advertiser-supported fan engagement.
While sports is but one segment of the overall broadcast/production industry, it typically utilizes the most advanced technology and is a driver for other aspects of broadcasting simply because it attracts such a large viewing audience. But the lessons of IT- and software-based production – and their tremendous potential for expanding audience share and revenue generation – apply not only to sports but to every aspect of live production.


Tags: iss134 | chyronhego | graphics | sports | ott | Boromy Ung
Contributing Author Boromy Ung

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Metacast Weather Graphics from ChyronHego at NAB 2017

    Metacast Weather Graphics from ChyronHego at NAB 2017

  • Paint from ChyronHego at NAB 2018

    Paint from ChyronHego at NAB 2018

  • Virtual 1st from ChyronHego at NAB 2017

    Virtual 1st from ChyronHego at NAB 2017

  • ChyronHego Lyric64 at IBC 2015

    ChyronHego Lyric64 at IBC 2015

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • ChyronHego Paint 7.5 new features shown at IBC 2018

    ChyronHego Paint 7.5 new features shown at IBC 2018

  • ChyronHego show their PRIME Workflow at IBC 2018

    ChyronHego show their PRIME Workflow at IBC 2018

  • Live Production with ChyronHego at NAB 2018

    Live Production with ChyronHego at NAB 2018

  • Virtual Placement from CHYRONHEGO at IBC 2017

    Virtual Placement from CHYRONHEGO at IBC 2017

  • Camio and Lucy by CHYRONHEGO at IBC 2017

    Camio and Lucy by CHYRONHEGO at IBC 2017

  • NewsTicker 5 from ChyronHego at NAB 2017

    NewsTicker 5 from ChyronHego at NAB 2017

  • ChyronHego LyricX at IBC 2016

    ChyronHego LyricX at IBC 2016

  • Click Effects on the ChyronHego stand at IBC 2016

    Click Effects on the ChyronHego stand at IBC 2016

  • ChyronHego Toolbox at NAB 2016

    ChyronHego Toolbox at NAB 2016

  • ChyronHego CAMIO at NAB 2016

    ChyronHego CAMIO at NAB 2016

  • ChyronHego NewsTicker at NAB 2016

    ChyronHego NewsTicker at NAB 2016

  • ChyronHego Channel Box Prime at IBC 2015

    ChyronHego Channel Box Prime at IBC 2015

  • CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

    CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

  • CHYRONHEGO PAINT at NAB 2015

    CHYRONHEGO PAINT at NAB 2015

  • ChyronHego Virtual Placement at IBC 2013

    ChyronHego Virtual Placement at IBC 2013

  • Stardom product range - Polar Graphics at NAB 2016

    Stardom product range - Polar Graphics at NAB 2016

  • Matrox Graphics at IBC 2012 Part Three

    Matrox Graphics at IBC 2012 Part Three

  • Matrox Graphics at IBC 2012 Part Two

    Matrox Graphics at IBC 2012 Part Two

  • Matrox Graphics at IBC 2012 Part One

    Matrox Graphics at IBC 2012 Part One

  • LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

    LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

  • 3D Storm at IBC 2015

    3D Storm at IBC 2015

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Pixel Power at IBC 2013

    Pixel Power at IBC 2013

  • Brainstorm with Aston demonstration at IBC 2013

    Brainstorm with Aston demonstration at IBC 2013

  • Brainstorm at IBC 2013

    Brainstorm at IBC 2013

  • Softron Media at IBC 2013

    Softron Media at IBC 2013

  • Matrox Maevex at IBC 2013

    Matrox Maevex at IBC 2013

  • Matrox Avio at IBC 2013

    Matrox Avio at IBC 2013

  • Brainstorm Multimedia: Aston3D at NAB 2013

    Brainstorm Multimedia: Aston3D at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Pixel Power at NAB 2012

    Pixel Power at NAB 2012

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • Orad at NAB 2012

    Orad at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Elemental Technologies at IBC2011

    Elemental Technologies at IBC2011

  • Brainstorm at IBC2011

    Brainstorm at IBC2011

  • Avid at IBC2011

    Avid at IBC2011

  • Chyron at IBC2011

    Chyron at IBC2011

  • Live Sports Broadcast Commentator from Glensound at NAB 2017

    Live Sports Broadcast Commentator from Glensound at NAB 2017

  • DALET SportsPack at NAB 2015

    DALET SportsPack at NAB 2015

  • LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

    LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

  • Dejero at IBC 2016

    Dejero at IBC 2016

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Glensound on BroadcastShow LIVE at IBC 2013

    Glensound on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Stream UK on BroadcastShow LIVE at IBC 2013

    Stream UK on BroadcastShow LIVE at IBC 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • i-Movix Slow Motion and D-Flicker at IBC 2013

    i-Movix Slow Motion and D-Flicker at IBC 2013

  • Gearhouse Broadcast on Tour May 2013

    Gearhouse Broadcast on Tour May 2013

  • Quantel Enterprise sQ at NAB 2013

    Quantel Enterprise sQ at NAB 2013

  • TSL Products at BVE 2013

    TSL Products at BVE 2013

  • Sonifex at NAB 2012

    Sonifex at NAB 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • The Vision Charity at BVE North 2011

    The Vision Charity at BVE North 2011

  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • EBS at IBC 2015

    EBS at IBC 2015

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013


Related Shows
  • Show 26 - 20th November 2013

    Show 26 - 20th November 2013


Articles
The brave new world of software based production
Boromy Ung In today’s rapidly evolving broadcast industry, the only constant media organizations can truly count on is change — and the need to adapt as rapidly and cost-effectively as possible. One of the biggest agents of change is the IP revolution, driving broadcasters to migrate their operations to all-software solutions running on commodity, IT-based technologies.
Tags: iss134 | chyronhego | graphics | sports | ott | Boromy Ung
Contributing Author Boromy Ung Click to read or download PDF
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
University and Mental Health
Rhiannon Jenkins University study and mental health has been in the media quite a bit over the last year, and I’m sure there are many people wondering what is going on? The issues are complex, and I suppose the focus of employability off the back of a degree course has raised the stress stakes for a lot of young people. I’m only qualified to talk about this from my perspective, and my story began when I joined a course not knowing I had a mental health condition.
Tags: iss134 | portsmouth uni | mental health | student | tvfutures | Rhiannon Jenkins
Contributing Author Rhiannon Jenkins Click to read or download PDF
What content providers need to know about OTT
Hiren Hindocha As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s vital for OTT providers to deliver superior quality content. To deliver Quality of Experience (QoE) on par with linear TV broadcast, the entire system, starting from ingest to multi-bitrate encoding to delivery to CDN must be monitored continuously.
Tags: iss134 | ott monitoring | qos | logging | compliance | dash | atsc | cloud | Hiren Hindocha
Contributing Author Hiren Hindocha Click to read or download PDF
An Epiphany Moment
Peter Savage 2 I had been negotiating the sale of my company and had reached the really hard end of the bargain. We were close to agreeing the final sum after a lot of too-much-give-and-not-enough-take negotiation. The solicitors were calling me, keen for a deal. It had come down to one sticking point and, in my hard ball “I am the Wolf of Wall Street” guise, I wasn’t going to let it go. It would make a value difference of 1.5% on the total outcome. Not much, you might think, but I had already nearly fallen out with the solicitors over their fees and I was giving my advisors an extremely hard time because the corporate adviser couldn’t see how I had already given more than an inch and the buyers were taking more than a mile. I was not going to let them win.
Tags: iss134 | azule | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF