The Latest Trend in Cloud Ingest Portals


Megan Cater TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

The unique demands of the media industry have created an equally unique ecosystem. With high-resolution video constantly moving over the Internet during production, post production, and multi-device, multi-channel distribution, as well as the need for flexible storage and security at every stage — all under impossibly tight timelines — there isn’t another industry like it. It’s not surprising then that technologies that work for some industries often don’t work the same in media, and cloud ingest is a great example.
While there are plenty of tools for getting data into the cloud, professional media requirements are particular, such as:

  • File sizes are enormous so fast, reliable uploads is fundamental;
  • Video file specifications vary widely across the supply chain, so file validation against exact specifications is critical;
  • Custom metadata entry is required to catalog and find video content.

Custom-built vs. out-of-the box software

In order to meet those needs, media companies that were early cloud adopters spent millions building highly customized ingest applications. Today, the trend is quite different as many companies are abandoning that strategy in favor of off-the-shelf SaaS (Software as a Service) solutions like Signiant’s Media Shuttle. With its simple, customizable user interface, built-in acceleration, metadata capture and pre-transfer file validation, Media Shuttle provides a customizable out-of-the-box cloud ingest portal that has most of the functionality of a custom solution but offers tremendous business benefit.

Why the switch? The economic benefits of off-the-shelf solutions are too big to ignore. With a solution like Media Shuttle:

  • You can be up and running in a day.
  • Infrastructure is operated for you, scaling up and down to meet your needs.
  • The solution continues to improve without expensive change orders and more custom work.
  • And, of course, these solutions are orders of magnitude cheaper than large, custom projects.

8 advantages of SaaS cloud ingest portals

Simply put, companies cannot afford custom solutions in today’s market, when cloud-native SaaS solutions like Media Shuttle provide major advantages.

  • Multi-tenant architecture: The cost to build and maintain the solution is amortized or shared across many customers that are served via multi-tenant cloud architecture.
  • Cloud services: With SaaS, customers don’t have to worry about procuring hardware, deploying or managing software, running or monitoring servers, scaling up during peak usage or updating software. Those services are automatically handled for you.
  • Support for hybrid-cloud/multi-cloud environments: SaaS solutions have the potential to be storage independent, allowing customers to choose storage location, whether on-premises or cloud, on a per portal basis.
  • Control and Access: If the SaaS solution has the flexibility of storage independence, customers get the best of both worlds: compete control over storage location and costs, along with global access to assets with reporting and operations control from a secure web interface (Figure 1).
  • File specifications: Media file specifications, formats and standards are central to managing professional media workflows. Features like Media Shuttle’s CloudSpeX™(Figure 2) for pre-transfer delivery spec compliance and IMF-specific intelligence are basic needs for media professionals.
  • Metadata capture: Another basic need is the ability to easily capture metadata (Figure 3), which is critical for organizing and searching video file databases in cloud storage.
  • Workflow driven: SaaS supports the ability to easily set up and take down an unlimited number of cloud ingest portals (Figure 4) — based on teams, projects, clients and/or end users — matching the event-driven workflows at the heart of media production and distribution.
  • Evolving with the industry: SaaS typically contains instrumentation code that collects data on a product’s performance and usage, allowing engineers to respond to trends across the user base. In turn, customers benefit from a product that is evolving along with the industry.

Offering all eight of the above benefits and more, Media Shuttle is a perfect fit for most media-specific cloud ingest portals, enabling companies to easily ingest content to AWS, Microsoft Azure as well as their own private clouds. The first SaaS solution on the market (2012) for accelerated large file transfers, Media Shuttle was developed with the media industry in mind. Today, Media Shuttle is used by over 400,000 professionals from over 25,000 businesses (large and small) in every country in the world, supporting workflows that involve person-initiated file transfer across the global media supply chain.

About Signiant Media Shuttle
Signiant Media Shuttle is the fastest, easiest, and most reliable way for users to send and share large files. Used by hundreds of thousands of media professionals around the world, this cloud-native SaaS solution employs Signiant's patented acceleration technology to dramatically speed up transfers over public and private IP networks. Authorized users can log in to Media Shuttle's branded portals from any Web browser, gaining secure access to content via a super-simple user interface. Behind the scenes, the system can be configured to work with either local storage or cloud storage. Sold by subscription to businesses large and small, Media Shuttle is the de facto standard for person-initiated transfer of large files. For more information, please visit www.signiant.com/media-shuttle.


Tags: iss137 | signiant | saas | ftp | dropbox | file transfer | media shuttle | Megan Cater
Contributing Author Megan Cater

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Signiant at IBC2011

    Signiant at IBC2011

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • File Catalyst at NAB 2013

    File Catalyst at NAB 2013

  • JVC GY-HM650 upgrade at NAB 2013

    JVC GY-HM650 upgrade at NAB 2013

  • File Catalyst at BVE 2013

    File Catalyst at BVE 2013

  • Scayl at IBC 2012

    Scayl at IBC 2012


Articles
Capturing Haute Couture
KitPlus As the fashion world returned to the French capital for the most prestigious of the 'Big Four’ fashion weeks, historical venues such as the Carrousel du Louvre and the Grand Palais played host to famous emblematic brands such as Chanel, Valentino, Louis Vuitton and Stella McCartney, showcasing their autumn/winter 2019 collections.
Tags: iss137 | blackmagic design | ursa mini | freecaster | atem | KitPlus
Contributing Author KitPlus Click to read or download PDF
What is the JT-NM Tested Program
Bruce Devlin - new The National Association of Broadcasters (NAB) Show 2019 has come and gone with the usual onslaught of product announcements, launch parties, demonstrations and the usual high-density crowds preventing any high-speed movement between halls. The IP showcase, this year, featured a JT-NM tested program. If you're unfamiliar with the JT-NM, then it's worth checking out their website jt-nm.org where you can find out about the work being done to coordinate the different aspects of building an inter-working ST 2110 eco-system. The JT-NM tested program catalogue can be downloaded from the website and it highlights a series of tests that were performed prior to NAB on various products to see how they performed against the written standards upon which the ST 2110 eco system is based.
Tags: iss137 | st2110 | class | jt-nm | nab | ieee | secuirty | amwa | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Cinegy Channel Playout
David Wright Canis Television & Media is a UK-based specialist broadcast services company, providing its clients as a one-stop shop for everything from production facilities to asset valuations to traffic control. In response to growing demand from its clients, Canis identified a need for channel playout facilities.
Tags: iss137 | cinegy | canis media | David Wright
Contributing Author David Wright Click to read or download PDF
IMF Adoption
Howard Twine The Interoperable Master Format isn’t new. It’s been around for more than six years. Despite this longevity, the broad adoption since the publication of SMPTE 2067 has been pretty slow. This is perhaps more because of the age old mantra “if it ain’t broke don’t fix it,” than the ease with which many could interpret the standard. However, it is safe to say that movie producers blazed a trail in using IMF for original content delivery. Perhaps the key is that those early adopters didn’t have any significant tape based infrastructure that had been modified for file-based working when receiving content. So, many longer established content distributors have the immense resources to create the vast array of versions required to address the ‘version issue.’ This being how do you get the same content to look good on the back of an aeroplane seat headrest or an iPhone in the back of car as well as a good old TV set. Over time these resources have been diminishing and many organisations recognise that they have to adopt workflow automation to survive.
Tags: iss137 | editshare | imf | standards | smpte 2067 | Howard Twine
Contributing Author Howard Twine Click to read or download PDF
TV Futures - Producers Produce
Emily Merritt I’ve learnt two major facts about being a producer since studying on my BSc Television and Broadcasting course: ‘the role of producer cannot be defined in a sentence’ and ‘if your team don’t see you working, you’re doing your role as producer correctly’.
Tags: iss137 | portsmouth university | student | education | training | producer | Emily Merritt
Contributing Author Emily Merritt Click to read or download PDF