And that brings us back to the cloud. Software can be virtualized to run on standard IT hardware and communicate over ethernet. That software can run on dedicated devices in your machine room, or you can use virtual machines to make a more efficient architecture on blade servers. Or you can hand all your processing over to the corporate data centre, sharing resources with advertising billing and payroll. Or you can put it in the cloud, where a specialist company will only charge you for the processing time and storage space you actually use.
Cloud processing and storage means letting your media out of your building, so security is a big concern. Rather than get locked in to single-vendor solutions, there is growing interest in the Gaia-X project - a pan-European initiative for a transparent and secure digital eco-system, where data and services can be made available in an environment of trust.
Now that the panic stage of the pandemic is (mostly) over, you can take a considered approach to the future of your technical environment. Moving from SDI to IP is pretty much inevitable but it need not be done immediately or as a big bang / all-at-once. You should plan for a well-ordered transition that takes advantage of new benefits without disposing of the existing investment in capital hardware that you are using today.
Should you move to the cloud? There are many questions to ask if it is right for you, not least is your corporate financial strategy ready to move from a capex model – buy heavy metal – toward a more flexible opex model, where you can set the income from specific services against the cost of providing them. Those costs, incidentally, will include the connectivity to and from the cloud as well as the services within the cloud: the transfer and egress costs are frequently a significant part of the cost.
To help you through these decisions, it is good to have a trusted partner at your side. Rohde & Schwarz has decades of experience in broadcast and media, providing innovation and excellence to users worldwide - and a global professional services team who have the experience in delivering successful transition projects for major broadcasters.
Today our modular offering is based on a set of core technologies: Studio production servers, Master Control Playout & Automation, Intelligent media storage and software-defined IP multiviewing and monitoring. All are designed to address these challenges around SDI to IP to cloud and hybrid deployments.
Alongside the technical excellence is the expertise and experience to help you decide
on the way forward. Rohde & Schwarz software-defined, virtualizable solutions enable you to unlock the efficiencies of elastic computing, on premise, in a data centre or in the cloud- you determine the speed and trajectory of your transition.