The Brutal Kit Environment of Education


Peter Savage 2 TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

The customer

Middlesex University is a highly successful and progressive University with a modern campus. Ranked No.1 in London overall for career prospects in Film Production and Photography, its portfolio also includes animation, journalism, graphic design and digital media, amongst others.

The setup

Speaking to Daniel Sosnowski, Faculty Technical Manager at Middlesex, he tells us,

“One of Middlesex University’s strategic aims is to engage our students in active, practice-based learning that creates highly employable graduates. In our efforts, we strive to train our students so that they can be parachuted straight into the industry after graduation. Therefore, the experience of working with the latest, state-of-the-art equipment before going on to work for companies including the BBC, Endemol, and Sky TV is paramount.

To ensure Middlesex University stays at the forefront of this fast-paced industry, we needed to update 80 per cent of our equipment with new, professional kit, which is of course a high expense”

Education can be a brutal environment for equipment with kit clocking up hundreds and thousands of user hours in intense timescales, via many different users. This means it needs to be built to last and still deliver high quality results. After discussions with industry contacts, manufacturers, and by working closely with ProAV, Middlesex conducted extensive product testing and evaluations

During this process Canon emerged as the clear leader. “The products are designed to last and with the operator in mind, they’re broadcast approved and offer new technologies across both Photo and Video Cameras, like Dual Pixel Autofocus which is a great feature for the students to learn on. But it was often the small things that made the biggest difference” says Daniel.

“Take the menu systems, they’re laid out in a consistent and intuitive way and transitioning from a DSLR to an EOS C Camera is simple. This proves to be a massive advantage for the technical support teams who are working to their limits in turning kit around. Making this process quick and simple really has helped maximise the time the kit is in a student’s hands. We’re able to check kit in when it’s returned much quicker and explaining how to operate the kit to new users is much simpler”.

“The ability to run one lens mount platform also helped us consolidate our range of lenses and remove the need for lens adaptors which were permanently being lost! We’ve even been able to add EF Cine Zoom lenses which gives the students such a different experience not to mention amazing results”.

In the end the University chose a wide range of Cinema EOS cameras, Camcorders, DSLR, EF lenses and Cine lenses.

Ian Barnard, Sales Director at Canon, says “This is a ground-breaking transaction for Canon in Education. By working closely with both Middlesex University and the dealer, ProAV, we were able to understand the university’s needs and tailor a custom solution and propose a different way of procuring. Lease purchase is common-place in the broadcast industry and it seemed logical for the university to mirror the industry it’s preparing students for, as the demands are largely the same.

Traditionally, Universities purchase their equipment outright, but Daniel Sosnowski found this conventional model of financing equipment out-dated. He says, “We found that with rapid technical advances, the traditional model of capital acquisition doesn’t work anymore, as it can’t keep up with the ever-changing and growing market of technology. High equipment costs and unpredictable equipment life cycles also made it difficult to project cost over the next few years, so we investigated alternative finance options. We were recommended to Azule by Canon due to their long-standing relationship of helping customers like us finance high value equipment”

The deal

Azule created a bespoke deal for Middlesex which included a primary and secondary lease period. Daniel says, “With the help of Azule, we looked into operational leases. Peter Savage, CEO of Azule Finance, devised an agreement which gave us maximum operational flexibility to swap and change equipment throughout the lease. It also allows us to spread the cost of acquisition over five years through fixed, monthly payments, meaning the risk of unexpected price depreciation is carried by Azule, rather than by Middlesex, which helps with financial planning.

Purchasing this way also allowed Daniel to leave the majority of his budget intact, whilst bringing forward purchases from future years. “We now have a have a clear acquisition strategy which maximises spend and will allow us to continue to provide more of the latest equipment to our ever-growing cohort”.

The experience

Daniel continued on to say, “It was a new arrangement, so we had to structure a watertight business case for an operating lease. Extensive research and due diligence had to be performed, but Azule were very helpful, attentive and always swift in responding to our queries. Their well-established experience of supporting the media industry gave us confidence that we had entered in to the agreement with a partner who is, not only financially sound and ethical but, also very closely aligned with the industry we want to propel our students into.”

Canon have a well-established relationship with Azule and Ian Barnard tells us “Azule is highly regarded in the media industry, as they are industry experts. They work fast and effectively and make sure that their clients are getting the best deal”.

Middlesex University obtained the equipment through Canon dealer ProAV, an experienced international supplier of broadcast and professional video equipment, who also aided them in the selection, supply and accessorising of the equipment.

Daniel rounds up by saying, “We were very pleased that, using a new finance model and working in partnership with Azule, ProAV and Canon, we were able to acquire the ideal equipment for our students.”


Tags: iss135 | azule | finacne | canon | fuji | fujinon | lens | Middlesex University | proav | canon | Peter Savage 2
Contributing Author Peter Savage 2

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Azule Finance at BVE 2016

    Azule Finance at BVE 2016

  • Azule Finance at BVE 2013

    Azule Finance at BVE 2013

  • Canon on BroadcastShow LIVE at IBC 2013

    Canon on BroadcastShow LIVE at IBC 2013

  • Lens Adaptor at BVE 2013

    Lens Adaptor at BVE 2013

  • MTF at IBC2011

    MTF at IBC2011

  • Den Lennie considers what kit and cameras to buy for 2015

    Den Lennie considers what kit and cameras to buy for 2015

  • AJA at BVE 2013

    AJA at BVE 2013

  • Hireacamera at BVE North 2012

    Hireacamera at BVE North 2012

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Tiffen at NAB 2012

    Tiffen at NAB 2012

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • Fujinon 18-55 Lens at BVE 2017

    Fujinon 18-55 Lens at BVE 2017

  • Polecam Toshiba Minicams at BVE 2014

    Polecam Toshiba Minicams at BVE 2014

  • Stordis at IBC2011

    Stordis at IBC2011

  • Glensound Beatrice Dante Intercom at ISE 2019

    Glensound Beatrice Dante Intercom at ISE 2019

  • Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

    Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

  • Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

    Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

  • Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

    Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

  • Virgil OB headphone amplifier from Glensound at NAB 2018

    Virgil OB headphone amplifier from Glensound at NAB 2018

  • PARADISO Lite commentary unit from Glensound at BVE 2018

    PARADISO Lite commentary unit from Glensound at BVE 2018

  • Schneider Filters and Cine-Tilt Lens at IBC 2017

    Schneider Filters and Cine-Tilt Lens at IBC 2017

  • Glensound Dante Intercom System at IBC 2017

    Glensound Dante Intercom System at IBC 2017

  • Live Sports Broadcast Commentator from Glensound at NAB 2017

    Live Sports Broadcast Commentator from Glensound at NAB 2017

  • Glensound at IBC 2016

    Glensound at IBC 2016

  • Glensound at NAB 2016

    Glensound at NAB 2016

  • Glensound at BVE 2016

    Glensound at BVE 2016

  • Glensound Expedition at IBC 2015

    Glensound Expedition at IBC 2015

  • Glensound at BVE 2015

    Glensound at BVE 2015

  • Glensound Dante at IBC 2014

    Glensound Dante at IBC 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Glensound Cub at BVE 2014

    Glensound Cub at BVE 2014

  • Glensound on BroadcastShow LIVE at IBC 2013

    Glensound on BroadcastShow LIVE at IBC 2013

  • Glensound with the USB Commentary Mixer at IBC 2013

    Glensound with the USB Commentary Mixer at IBC 2013

  • Glensound: RECCE HD at NAB 2013

    Glensound: RECCE HD at NAB 2013

  • Polecam: Z10 zoom lens at NAB 2013

    Polecam: Z10 zoom lens at NAB 2013

  • True Lens at BVE 2013

    True Lens at BVE 2013

  • Glensound at BVE 2013

    Glensound at BVE 2013

  • Glensound at BVE North 2012

    Glensound at BVE North 2012

  • Glensound at IBC 2012

    Glensound at IBC 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • Glensound at BVE 2012

    Glensound at BVE 2012

  • New Filters from Schneider Optics at NAB 2018

    New Filters from Schneider Optics at NAB 2018

  • BeyondHD - Drones at BVE 2015

    BeyondHD - Drones at BVE 2015

  • Polecam Antelope Pico at IBC 2014

    Polecam Antelope Pico at IBC 2014

  • Cooke Optics technology at IBC 2014

    Cooke Optics technology at IBC 2014

  • Cooke Optics talk anamorphic at IBC 2014

    Cooke Optics talk anamorphic at IBC 2014

  • Zylight on BroadcastShow LIVE at IBC 2013

    Zylight on BroadcastShow LIVE at IBC 2013

  • Cooke Optics on BroadcastShow LIVE at IBC 2013

    Cooke Optics on BroadcastShow LIVE at IBC 2013

  • Cooke Optics at BVE 2012

    Cooke Optics at BVE 2012

  • Cooke at IBC2011

    Cooke at IBC2011

  • Bradley at IBC2011

    Bradley at IBC2011


Related Shows
  • Polecam Minicam Show: BVE Day 1

    Polecam Minicam Show: BVE Day 1


Articles
Switching to Internet Based Distribution
Chris Clark

"An IP status check for the broadcast industry", "Resistance is futile", "IP points the way forward for the broadcast industry"...

Yes, we've read the headlines too. But rather than force you into submission, scare you, or leave you feeling like you have no other choice, we want to give you the information that helps you to make a sensible decision about Internet-based distribution.

So what’s stopping you from making the switch right now?

Tags: iss135 | ip | internet | distribution | cerberus | Chris Clark
Contributing Author Chris Clark Click to read or download PDF
Grading BBC Sounds
Simone Grattarola

The BBC has launched its new personalised music, radio and podcast app with a campaign that follows one listener’s journey from meeting Kylie Minogue in a lift to Idris Elba on a bus. 

BBC Sounds offers a single home for the BBC’s thousands of hours of audio content, including live and on-demand shows and special music mixes curated by artists.

BBC Creative, the broadcaster’s in-house creative division, took the brief to agency Riff Raff Films and Megaforce directing duo of Charles Brisgand and Raphaël Rodriguez who in turn brought on board regular collaborators Time Based Arts.

Tags: iss135 | bbc | grading | bbc sounds | davinici | resolve | blackmagic | editing | Simone Grattarola
Contributing Author Simone Grattarola Click to read or download PDF
Your two week editing future
Alex Macleod

So here we are - January again! Usually a good time to reflect on the year just gone by, and a good time to look forward to the coming months as the new year begins.

When I was reflecting on my 2018, and when thinking about what to write for my first article for Kit Plus - I kept coming back to one theme - organisation.

Tags: iss135 | editing | mediacity training | premiere pro | dit | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
Future proofing post production storage
Josh Goldenhar Advancements in NVMe (Non-Volatile Memory Express), the storage protocol designed for flash, are revolutionising data storage. According to G2M Research, the NVMe market will grow to $60 billion by 2021, with 70 percent of all-flash arrays being based on the protocol by 2020. NVMe, acting like steroids for flash-based storage infrastructures, dynamically and dramatically accelerates data delivery.
Tags: iss135 | nvme | sas | sata | it | storage | post production | Josh Goldenhar
Contributing Author Josh Goldenhar Click to read or download PDF
Test, Measurement and Standards
Alan Wheable The Alliance for IP Media Solutions (AIMS), is a non-profit trade alliance that fosters the adoption of one set of common, ubiquitous, standards-based protocols for interoperability over IP in the media and entertainment, and professional audio/video industries.
Tags: iss135 | omnitek | aims | SNMP | hdr | ai | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF