Articles
Accurate Ad Tracking with OTT
Tim Armstrong As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and buffering two of the main issues. The good news is that advances in ad insertion technology mean content providers can now deliver a seamless OTT viewing experience, as well as addressable advertising options. This paves the way for the delivery of high-quality ad viewing while growing the advertiser's ROI.
Tags: iss142 | ott | switch media | vast | ssai | sdk | om sdk | Tim Armstrong
Contributing Author Tim Armstrong Click to read or download PDF
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