Social Media... a filmmakers new best friend?


Beth Zarkhosh TV-Bay Magazine
Read ezine online
by Beth Zarkhosh
Issue 96 - December 2014

Social media platforms can be extremely helpful the mediums such as Facebook, Twitter, Instagram, LinkedIn and Youtube can be utilised for everything from generating interest in a project and sourcing ideas, getting feedback to getting funding.

Sifting through my own personal Facebook and Twitter feeds I am inundated with pleas by fellow peers to 'Check out the latest clip' or to 'Pledge for my project' these are increasingly typical posts from media professionals around the world, and are quickly becoming the lifeblood for video production companies of all shapes and sizes.

A few articles ago I wrote about the benefits of crowd funding and how your typical Joe Bloggs can receive the finances required to get a short film made with websites such as Kickstarter available at the click of a button. So, once you've got your pockets full with the bounty from crowd sourced pledges, the omniscient entity that is the world wide web and its social media platforms continue to be your best friend on your journey to making successful productions.

So how can Social Media help you? Let's start with audience engagement. At the end of the day you're making something for an audience, so why not let them get in on the act and allow instantly attainable feedback to be your guide throughout the project? Uploading teaser clips on platforms such as YouTube and 'behind the scenes' photos on Instagram is a great way to engage your audience as well as to gage a response from the general public.

If you're providing video services, Facebook is the perfect platform to show off your portfolio of work along with satisfied customer testimonials. Online giveaway competitions are an effective way to generate a following in a quick succession, and are easily implemented on both Twitter and Instagram. These are relatively simple, yet truly effective ways of gaining a reputation and keeping your business in the peripherals of your target audience andprospective customers.

Concerning market research social media is now undoubtedly the most powerful tool at one's disposal. There is nothing more enlightening than following what other filmmakers/production companies are up to in order to assess what works for them and how you may be able to apply similar techniques to your own work and its online promotion. Similarly, global trends and online discussion make for insightful research into what people are currently interested in and essentially what may well be called for within your chosen market.

It can be quite overwhelming with the ever expanding plethora of social media in front of you. Whilst it can be your most faithful companion, it can similarly be your worst nightmare. With PR blunders and social faux pas becoming increasingly common, I would recommend using social media, but not letting it use you. Be sure to keep your video production alive on the internet, but more crucially in real life too... #IHaveADream

Tweet the team at @editorskeys or drop an email at beth@editorskeys.com and let us know how your social media experience goes!

Good luck!


Tags: iss096 | beth zarkhosh | social media | facebook | instagram | twitter | youtube | filmmaker | Beth Zarkhosh
Contributing Author Beth Zarkhosh

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Social Media Virtual Production Switching from Sony

    Social Media Virtual Production Switching from Sony

  • Movidiam at BVE 2015

    Movidiam at BVE 2015

  • Pixel Power Buzz at IBC 2014

    Pixel Power Buzz at IBC 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

    Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

  • Dejero at IBC 2016

    Dejero at IBC 2016

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Eyeheight at IBC2011

    Eyeheight at IBC2011

  • Bebob V-Mount Batteries at NAB 2019

    Bebob V-Mount Batteries at NAB 2019

  • Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019

    Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019


Related Shows
  • Social connections for Filmmakers

    Social connections for Filmmakers


Articles
TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF
How LiveU Has Changed The Way We Work At ITV Daytime
Tim Guilder As my job title suggests, I’m responsible for planning and executing technology projects across ITV’s Daytime, including outside broadcasts, which are central to what we do. We broadcast live for more than six hours every weekday with four shows: Good Morning Britain, This Morning, Lorraine and Loose Women. With a history as one of the main UK terrestrial broadcasters – of course, we have also evolved alongside the industry in terms of viewing options – we have high standards. We constantly generate new ideas to keep audiences engaged and we also need to be responsive to the latest breaking news.
Tags: iss138 | liveu | itv | daytime | cobham | explorer 8100 | satellite | lu600 hevc | ka-band | lu300 | garland | Tim Guilder
Contributing Author Tim Guilder Click to read or download PDF
Making the Workflow Flow
Bruce Devlin - new The toughest things about being the Standards Vice President (SVP) is that everyone expects standards to be the most important thing. In all the systems that I’ve designed and deployed over the years, I've yet to find any production workflow that is 100% standards based. True, the core technologies may well be standards based, but the overall workflow is made up of many technology pieces from open source code, through de-facto delivery specifications based upon SMPTE or Trade Association Specifications that in turn depend on full, International Standards to work. I can already hear some folks saying "In the good old days, everything used standards", but I beg to disagree.
Tags: iss138 | pye museum | pye-philips | smpte | ietf | ieee | w3c | aes | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Celebrating Chroma-Q with 15 Years in LED Lighting
Ian Muir LED lighting brand, Chroma-Q® recently held summer BBQ & open day events to celebrate with the industry reaching its 15th year in LED technology.
Tags: iss138 | ac-ent | chroma q | ac-et | led | lighting | color force | vista 3 | Ian Muir
Contributing Author Ian Muir Click to read or download PDF
The World of 12G 4K/UHD Processing
Varun Patel Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer?
Tags: iss138 | lynx technik | ott | greenmachine | yellobrik | conversion | Varun Patel
Contributing Author Varun Patel Click to read or download PDF