Shared Storage Comes of Age


Increasingly stored in digital form, together with related metadata, digital media is in the process of transforming both the technology and process of production throughout the broadcast and post production industries.
But as every action precipitates a reaction, every advancement precipitates its own particular challenges. The challenges with digital media are three-fold: How to store it conveniently where it can easily be found, how to retrieve it along with all the pertinent or related data and how to share it with others who want to work on the same, or another project.
To meet those needs, shared storage is fast coming of age and growing into a more sophisticated form every day. As every media producers know, media is their lifeblood and from it flows two of the most essential elements of their business: creativity and profit.
Openness, ease of use and affordability are the three factors currently driving shared storage development.
With the wide array of production products now in use, a shared storage solution must be open and able to work with as many of them as possible. UK-based post production house, Films@59, recently became the world’s first purchaser of Avid ISIS 5000, an advanced, affordable addition to the ISIS shared storage product line.
Ian Burling, Head of Technical Services at Film@59, comments, “whether clients decide to edit with Media Composer or Final Cut, ISIS 5000 has extended the ability of all our contributors to move media around a variety of systems.”
Certainly, the last thing anyone wants in a new solution is for it to make their work harder. What they need is a solution that streamlines workflows, simplifies storage configuration and eliminates downtime. Swedish post production house, Mekaniken, has recently beta tested ISIS 5000 and CTO, Henrik Cednert, comments on its value and ease of use.
“It’s so easy to administer and configure that it changes the way we work. We’ve had a few different shared storage solutions and none have been this easy.”
Historically, one of the key challenges to shared storage adoption has been the expense. But it is a virtual axiom throughout the high-tech world that costs invariably decrease as adoption spreads, and Avid ISIS 5000 is no exception. The Hawkes Media Group, based in Cambridge, Massachusetts, has also served as a primary beta test site for the new solution.
“The bottom line,” enthuses John Hawkes, founder and principal, “is that we’re getting the layer of functionality we would be getting with a classic ISIS, but at an affordable price point.”
From an editor’s perspective, shared storage simply offers the ability to do things better and faster, whether it be retrieving specific archival footage, or opening and saving projects quickly. Now with continued development, shared storage is rapidly expanding to include new features like the ability to dynamically adjust workspace configurations.
The continued acceleration of such innovations is helping to solve common editorial conundrums such as, ‘where is the latest version of a given clip, how do we find it when another person is working on that drive and what do we do when and if that drive dies?’ with ever-increasing alacrity.
For Powderhouse Productions, the largest independent producer of cable programming in New England with a client roster including Animal Planet, National Geographic, PBS and Discovery, this is particularly helpful.
“On any given day,” comments Joel Olicker, Powderhouse CEO, “an editor, assistant editor, or producer might say, ‘remember that shot we made three years ago, when we were in New Delhi and we filmed those guys walking down the street?’ It no longer takes an army of people digging through boxes and ripping open tapes to see if it's on this or that tape, then finding out that even if it is, we don't have a machine to play that format any more.”
With a combination of Avid shared storage and asset management solutions, mundane housekeeping tasks such as inputting, outputting, transcoding, format management, logging and transcribing can be taken out of the editors’ hands so that they can not only do what they really are good at, but what they get paid for.
At this point in time, shared storage technology falls into two primary categories: relatively small, largely proprietary systems with limitations on scalability and flexibility and enterprise storage systems designed primarily for IT applications.
While the former is specifically constructed for broadcast and post production applications, it may have limited ability to expand or adjust to changing workflow requirements. The latter, on the other hand, can provide virtually unlimited storage capacity, but is not specifically constructed to work within the context of media production environment.
The advent of products like Avid ISIS 5000, though, is already defining the future of shared storage by providing a solution specifically constructed for the industry, yet with enough capacity to meet even the most demanding needs. This makes it one of the most powerful technological advancements to come of age in the media industry since tape-to-tape editing.
Words: 824

Tags: avid | shared storage | films@59 | isis 5000 | media composer | final cut | iss045 | N/A
Contributing Author N/A

Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Avid at BVE North 2011

    Avid at BVE North 2011

  • DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

    DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • Avid at IBC 2012 Part Two

    Avid at IBC 2012 Part Two

  • Avid at IBC 2012 Part One

    Avid at IBC 2012 Part One

  • Datavideo at IBC2011

    Datavideo at IBC2011

  • Avid at IBC2011

    Avid at IBC2011

  • Nugen Audio at NAB 2014

    Nugen Audio at NAB 2014

  • Altered Images at BVE North 2011

    Altered Images at BVE North 2011

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • Sony Camcorders at BVE 2014

    Sony Camcorders at BVE 2014

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • SIS LIVE and their products ManPak and DriveForce at IBC 2013

    SIS LIVE and their products ManPak and DriveForce at IBC 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • AJA at BVE 2013

    AJA at BVE 2013

  • Marquis Broadcast at NAB 2012

    Marquis Broadcast at NAB 2012

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Editors Keys at ProVideo2011

    Editors Keys at ProVideo2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • IPV at IBC2011

    IPV at IBC2011

  • Facilis Technology Shared Storage at IBC 2018

    Facilis Technology Shared Storage at IBC 2018

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • Chyron at BVE 2012

    Chyron at BVE 2012


Related Shows
  • Richard Payne talks about what guests saw on day three of IBC 2013

    Richard Payne talks about what guests saw on day three of IBC 2013


Articles
How the Womens World Cup was Boosted by Broadcast
John Griffiths As we write this article, England’s Lionesses have just beaten Norway 3-0 and are smashing viewing figure records, with 6.9 million viewers tuning in to watch them play Cameroon on BBC One. Rewind to the previous World Cup in 2015, and England’s group and early stage knockout games tempted up to 2.5 million viewers for each match. It’s safe to say that women’s football is finally having its moment; what was perhaps once considered a niche sport is finally gaining momentum in the mainstream space with broadcasters giving it the attention it deserves.
Tags: iss138 | wwc | world cup | spicymango | diversity | John Griffiths
Contributing Author John Griffiths Click to read or download PDF
Industry Ready Broadcasting Students
KitPlus Cardiff Metropolitan University traces its roots back to 1865, when they opened their first school in an old library. Now Cardiff Met is a global, practice-focused and professionally oriented institution, committed to ensure every student fulfills their potential to make outstanding contributions in their future industries.
Tags: iss138 | newtek | live production | cardiff metropolitain | sports broadcasting | tricaster | cardiff devils | KitPlus
Contributing Author KitPlus Click to read or download PDF
How LiveU Has Changed The Way We Work At ITV Daytime
Tim Guilder As my job title suggests, I’m responsible for planning and executing technology projects across ITV’s Daytime, including outside broadcasts, which are central to what we do. We broadcast live for more than six hours every weekday with four shows: Good Morning Britain, This Morning, Lorraine and Loose Women. With a history as one of the main UK terrestrial broadcasters – of course, we have also evolved alongside the industry in terms of viewing options – we have high standards. We constantly generate new ideas to keep audiences engaged and we also need to be responsive to the latest breaking news.
Tags: iss138 | liveu | itv | daytime | cobham | explorer 8100 | satellite | lu600 hevc | ka-band | lu300 | garland | Tim Guilder
Contributing Author Tim Guilder Click to read or download PDF
The Evolution of Audio Monitoring
Stephen Brownsill Every user, production, environment, operation and application is different, meaning that universal tools simply cannot provide the versatility required by today’s customers. Audio monitoring continues to evolve as productions advance, with the need for multi-channel monitoring, configurable metering as well as the ability to adhere to the latest loudness guidelines remaining at the top of the must-have list.
Tags: iss138 | tsl products | st-2110 | lip synce | ip | ptp stauts | amwa | nmos | Stephen Brownsill
Contributing Author Stephen Brownsill Click to read or download PDF
TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF