OTT Market trends and evolutions with Christine Jecko


TV-Bay Magazine
Read ezine online

With Christine Jecko, Director of Value Added Solutions at GLOBECAST


What are the OTT market trends and evolutions?

Over The Top (OTT) video revenue is set to double to $15.1 billion in 2016, up from $7.8 billion in 2012. The number of connectable devices, both mobile and in the home, is growing rapidly; in fact, according to Idate, the installed base of connectable TV devices (TVs, smart phones, and tablets) will more than triple by 2016 with more than 4.4 billion devices (up from 1.4 billion in 2012).

The OTT market therefore represents tremendous potential as well as complexity for broadcasters but it is also quite challenging. We see the challenges of implementing OTT services centering around the following key areas:

  • The business model. Broadcasters must find new ways to monetize their content, and strategies will differ from service to service; e.g. pay TV vs. free TV channels.

  • The devices. As the number of devices grows, so does the complexity of providing good video quality to each. The challenges apply to both mobile devices and the connected TV environment.

  • The backend. Content management for OTT services, particularly for catchup TV and VOD, is complex and requires processes that can be easily integrated with traditional TV content management workflows.

  • The front end. Applications and security are vital to the success of an OTT service.

  • The CDN. Broadcasters must cope with complexities in the CDN environment including a variety of actors, opacity of pricing, and quality of experience which can be very different depending on regions or even vary in a single region from one ISP to another.

What are the advantages of OTT services for Broadcasters?

OTT is mainly seen as a complementary strategy to traditional broadcast services, but in some regions broadcasters are viewing it as an alternative strategy. OTT services play a key role in reducing churn by providing multiscreen services that add value to existing offers. OTT also offers powerful revenue potential from advertising, pay models, and new opportunities to monetize content. In addition, the OTT model offers improved efficiency and better targeting of services and therefore better knowledge of viewers, and it is a powerful mechanism for increasing audience loyalty because it offers better controls on the viewer experience.

What regions of the world have seen the highest level of activity in OTT and why is this?

The U.S. has pioneered OTT services, followed by Western Europe. This is primarily due to the reliability of fixed and mobile networks in these regions, as well as widespread availability of connectable TV devices and increased video consumption on these devices. In addition, content owners and broadcasters here are aggressively adopting multi-platform strategies.

We’re now beginning to see momentum for OTT in the Middle East, Asia Pacific, South America, and Africa as mobile networks in those areas continue to mature and devices become more widely available.

Why Broadcasters would rely on a managed solution for part or all of their OTT services?

A managed service offers OTT acceleration, enabling broadcasters to bring new products and innovative features to market faster with flexibility and agility in implementation. In addition, broadcasters can launch services more quickly in new geographic areas and implement new business models faster and easier.

There are no capital expenditures with a managed service and operating expenses are more easily controlled. Plus, a service provider infrastructure offers economies of scale and flexibility. And, since clients are gaining access to best-of-breed technologies and the top CDNs in their region, it’s much easier to cope with ongoing supplier and technology evolutions. Also, by aggregating clients’ content, a service provider is able to provide greater cost-effectiveness on the CDN – again, it’s economies of scale.

Above all, a managed service better positions a media operation to cope more effectively with the complexities of OTT as we described earlier.

What is GlobeCast’s offer as far as managed OTT services are concerned?

GlobeCast has a long-term reputation for expertise as a global managed service provider. We are a reliable and trusted provider of services for satellite content ingestion, integration, and delivery, with many years of experience in broadcasting services and operations around the world.

GlobeCast has developed end-to-end as well as modular OTT solutions that are now in use worldwide. Our end-to-end OTT offering includes encoder and server infrastructure, operations expertise, multiple CDN agreements, and reporting capabilities. We operate teleports in conjunction with media centers in Paris, London, Miami, Culver City, Singapore and Hong Kong. We also offer solutions for live video content and preparation of catchup and VOD content, with modular features including encoding, packaging, origin server, multiple CDNs, statistics, analytics, advertising, and applications.

GlobeCast offers its OTT services both in complement to traditional broadcast delivery, as well as an alternative solution depending on the region and content strategy of the broadcasters. With the fast-moving video OTT market presenting more and more challenges for broadcasters, GlobeCast is well positioned to meet their needs going forward through global OTT managed services.


Tags: iss076 | ott | over the top | connectable devices | christine jecko | broadcast services | globecast | Christine Jecko
Contributing Author Christine Jecko

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • EBS at IBC 2015

    EBS at IBC 2015

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • Globecast at IBC2011

    Globecast at IBC2011


Related Shows
  • Show 26 - 20th November 2013

    Show 26 - 20th November 2013


Articles
Original KVM or KVM over IP
Jochen Bauer Will the technology used in broadcasting solely consist of IP devices? For years, IP has been entering all areas of life. Especially control room applications as they are typically deployed in broadcasting benefit from the IP revolution in many ways. But an “IP-only broadcast world” is not yet here. Nevertheless, the trend clearly moves towards IP transmission, even though a large part of content production still uses traditional transmission paths. And therefore we continue to live in a hybrid world, using both original and IP-based technology. KVM experts Guntermann und Drunck still rely on both original KVM and KVM-over-IP™ to be able to offer their customers the best of both worlds.
Tags: iss139 | kvm | gdsys | guntermann and drunck | kvm-over-ip | Jochen Bauer
Contributing Author Jochen Bauer Click to read or download PDF
Keeping the Show on the Road
Andy McKenzie There is long-established saying in the media business that, if something goes wrong, at least nobody dies. It is almost true unless you happen to be a TV producer suffering a cardiac arrest because your primary video feed has gone blank during a high-budget programme.
Tags: iss139 | service | support | finepoint | maintenance | Andy McKenzie
Contributing Author Andy McKenzie Click to read or download PDF
Why MADI is Still Relevant
Stephen Brownsill While the original idea for MADI was to cater to a very narrow recording studio application, the standard remains a viable go-to multichannel audio technology. Beginning as a standard in 1991, MADI was first introduced to the world as digital production was beginning to come of age. MADI was put together in 1988 by Solid State Logic, AMS-Neve, Sony (DASH) and Mitsubishi (ProDigi) as a way to transport up to 56 channels of digital audio between large-format audio consoles of the day and digital multi-channel tape machines via 75-Ohm coaxial cables. Both tape-based machines have long since disappeared from the equipment landscape.
Tags: iss139 | madi | tsl products | aes10 | aes | dolby atmos | st-2110 | sam-q | Stephen Brownsill
Contributing Author Stephen Brownsill Click to read or download PDF
The Future of Broadcast Connectivity
Jamie Adkin The use of KVM equipment has been essential to meet the evolving needs of the broadcast industry for many years. Over that time, many in the industry have recognised the importance of using IP-enabled KVM to break down technological barriers and enable real-time access to visuals wherever and whenever they’re needed. These components are vital parts in live production environments in particular.
Tags: iss139 | adder | kvm | ip kvm | Jamie Adkin
Contributing Author Jamie Adkin Click to read or download PDF
Keeping Pace with the Content Revolution
Kevin Fitzgerald These are uniquely challenging times for broadcasters and their technical teams. Not only are they having to negotiate the move to IP-based infrastructures and the introduction of new formats and techniques such as 4K and HDR, they are also having to generate more content than ever before to support OTT and web services as well as traditional linear broadcast.
Tags: iss139 | streamstar | streaming | case 800 | ipx | ipx-3g | Kevin Fitzgerald
Contributing Author Kevin Fitzgerald Click to read or download PDF