New workflows floating on the horizon


Lee Sheppard - new TV-Bay Magazine
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The way in which we consume content has fundamentally changed. We want to watch what we want, when we want, where we want and how we want, and we want to find programmes quickly, preferably in HD or increasingly UHD. Content is king and in order to satisfy consumer requirements it is essential media companies can locate their material quickly and easily.

The influx of OTT services has been a game changer. Now media companies must deliver millions of different files in different formats to multiple destinations. Automated MAM workflows with seamless integration to archive technology are essential to allow the retrieval/archive of assets quickly. SGL has close technology partnerships with leading MAM/PAM providers including: Avid, Grass Valley, Marquis, SAM, VSN and CatDV, which provide a complete toolset with simple workflow rules that allow content to be efficiently archived and restored. Configured to create a collaborative production environment, these technical solutions and associated workflows supply media organisations with all the tools necessary to plan, create, publish and archive their production.

To handle these demands, archiving options are developing quickly and storage environments are becoming more complex. This has resulted in an increase in hybrid archiving models. As cloud systems continue to evolve, assets are likely to be stored for specific time periods on appropriate storage technologies for business reasons. Media companies need to be able to take advantage of the benefits of each type of storage mechanism and use what is appropriate and cost-effective at each point in the content life cycle. Management of these decisions and processes requires sophisticated storage management systems. This is primarily what we are seeing now. Tape is here to stay, but as the archive becomes a more fundamental part of the workflow, not just at the end of the chain, customers are examining how they can achieve the benefits of using the cloud while managing the risks and costs. Therefore, hybrid archives utilising the respective benefits of tape, disk, optical storage and cloud are becoming more common.

These new workflows are creating new ways of working in the production environment. A production company, for example, could shoot all their raw footage and send it directly to the cloud. At this point the cloud solution can automatically send a notification to the archive system to say that the material is there. The archive system doesn't need to move those assets to another location; it simply logs the data. In this instance the workflow starts in the cloud and the archive and ends there.

Archive manufacturers are working closely with cloud solution providers to produce these new workflows and to create stronger tools. This not only ensures that assets are sent to the correct place but also provides a way for media companies to control their storage costs by working out the price to store and retrieve those assets to and from the cloud. The archive also makes all the assets available, wherever they are stored, from a single point of reference, allowing operators to create low-res proxy files so that they can scan and select material to be restored. These new tools give content owners a far wider footprint of assets; crucial in the multi-version, multi-platform, multi-channel world.

Another trend that media companies are considering is a move towards the private cloud using object storage. This option avoids issues associated with the public cloud (the risk of losing of intellectual property) whilst gaining some of the main benefits: distribution and collaboration. The downside of course is the capital investment that can be avoided with public cloud but on the upside your assets are entirely under your control.

IP and virtual environments are seeing workflows developing further. Media companies are exploring the possibilities of moving everything to a virtual environment so that all their tools are software driven. This means they can edit content, create timelines, QC, monitor sound, do voiceovers etc. and then pass the content to the next person without ever downloading the assets to a local machine. Although media companies still have concerns regarding security, prices are becoming a lot more competitive and they are starting to see the benefits.

While it's still early days, these services will offer significant advantages in terms of cost and organisational changes, which will no doubt impact future decision making. SGL is working closely with multiple companies to ensure that archive workflows can dovetail with cloud-based operating workflows.

SGL closely cooperates with media cloud providers. The company supports both nearline and deep cloud such as Amazon's S3 and Glacier tiers. This means that broadcasters and content owners can quickly and easily transfer material directly to the cloud from their MAM system using SGL FlashNet. FlashNet also offers rich integration with Sony's cloud-based service, Ci, that allows media professionals to collaborate on the creation and sharing of high-quality, high resolution content. In addition, FlashNet enables delivery of assets to various cloud and remote destinations using transport solutions such as Aspera and ExpeDat Gateway.


Tags: iss123 | mam | pam | sgl | Avid | Grass Valley | Marquis | SAM | VSN | CatDV | Lee Sheppard - new
Submitted by Lee Sheppard - new Read this article in the tv-bay digital magazine
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Looking back at IBC 2017
Duncan Payne IBC feels like a bit of a dim and damp memory now, but a few over-riding memories do remain however, not least of which was the Arri party to celebrate its 100th year. It was like an old-school manufacturers IBC/NAB party, back when manufacturers had marketing budgets, and lots of sales people. It got IBC off to a great start; thanks Arri.
Tags: iss128 | ibc | arri | red | panasonic | adamantean | sony | eva | nokia | ozo | Duncan Payne
Submitted by Duncan Payne Read this article in the tv-bay digital magazine
Growing a news agency from the inside out
Lorna Garrett Growing a new media outlet in todays highly competitive market requires taking a strong look at the new ways media is being consumed. Many of the most successful recent startups are community focused, often finding a niche market that wants to be engaged in a way they perceive themselves. Al-Araby TV is a London-based news and current affairs satellite channel that has set out to do just that for Arab citizens.
Tags: iss128 | gpl | garland | al-araby | teracue | x-player | amino | aminet | icue | Lorna Garrett
Submitted by Lorna Garrett Read this article in the tv-bay digital magazine
Supporting broadcast quality control
Alan Wheable With the ever-increasing number of program channels and range of different program distribution formats, the process of ensuring program quality has become a complex one for contribution/capture, production, post production, server ingest and content distribution.
Tags: iss128 | omnitek | wcg | hdr | test and measurement | smpte 2110 | smpte 2022-6 | Alan Wheable
Submitted by Alan Wheable Read this article in the tv-bay digital magazine
The importance of storage
Jonathan Smith In recent years, viewing habits have shifted dramatically; online video is becoming the preferred option for the younger generation. But its not just millennials who are cutting the cord with broadcasters and traditional platforms increasing numbers of people from all age groups are abandoning cable and instead enjoying TV online. In response to this growing trend, platforms such as Netflix and BBC iPlayer are rushing to invest in fresh digital content, in a bid to satisfy their ever-increasing audiences.
Tags: iss127 | limelight networks | cdn | pops | Jonathan Smith
Submitted by Jonathan Smith Read this article in the tv-bay digital magazine
A 360 degree view of fashion
Michael Parsons Im often asked, what do you do when the students arent around?, and the simple answer is, as it would be from any university technical support member of staff, I get involved in passion projects and these help me to stay up-to-date with the kit and keep my hand-in with video filmmaking.
Tags: iss127 | 360 | vr | portsmouth | university | nokia | ozo | pxw-fs7 | avid media composer | Michael Parsons
Submitted by Michael Parsons Read this article in the tv-bay digital magazine
Plan to be smart at IBC
Peter Savage 2 While chatting with a good friend last week, he told me he was full of foreboding about the coming IBC. It needs no introduction: this conference/exhibition is the largest gathering of broadcast professionals in Europe, and the second largest in the world, and everyone in our world knows about it. Ill give you some statistics later but, for now, lets look at why my friend was dreading it.
Tags: iss127 | azule | finance | ibc | planning | Peter Savage 2
Submitted by Peter Savage 2 Read this article in the tv-bay digital magazine
The party is not over until the video is online
Paul Scurrell When we were introduced to the team behind Sensation dance events in Amsterdam they had one big question for Timecode Systems: could our SyncBac VR wireless sync and control solution theoretically make it possible for a high quality, professional 360-degree video of a live dance music event to be edited in the time it takes the DJ to fly to his or her next gig? Intrigued by what our solution could help them achieve, in July they invited us to film at one of their iconic dance music events. Billed as The Final it was a sell-out farewell party to mark the last Sensation event in Amsterdam.
Tags: iss127 | syncbac | vr | 360-degree | pro7 | 360rize | gopro | dj | timecode systems | Paul Scurrell
Submitted by Paul Scurrell Read this article in the tv-bay digital magazine
TV Futures - Running around for clients
Joseph Long My second year at the University of Portsmouth seemingly began in a familiar fashion to the previous year. We sat in a large lecture theatre and listened intently to our course leader, who gave an outline as to what students on the BSc Television and Broadcasting course should be expect experience-wise from the up-and-coming year....
Tags: iss127 | ccitv | tvfutres | training | portsmouth | university | Joseph Long
Submitted by Joseph Long Read this article in the tv-bay digital magazine
Boradcast playout on-site and in the cloud
Don Ash Broadcasters come in many shapes and sizes, each with their own unique set of ambitions and their own preferred route to success. Some are happy to innovate, particularly if it increases staff efficiency or reduces operating costs. Others prefer to let their competitors do the innovating and then follow whatever path appears to work best. Thus the industry has advanced from dedicated hardware to more flexible and cost-efficient software running on 'enterprise-platform' comput-ers, and more recently to virtual devices.
Tags: iss127 | playbox | playout | cloud | edgebox | airbox | neo | cloudair | Don Ash
Submitted by Don Ash Read this article in the tv-bay digital magazine
Back to Basics with IP Video Production
Michael Waidson Its difficult to attend an industry tradeshow or read a publication without seeing discussions about the technological changes that will impact the broadcast market in upcoming years. These changes include 4K/UHDTV, High Dynamic Range and High Frame Rate video but the transition to an all IP video workflow is regarded as a disruptive technology change that will demand new skill sets and infrastructure.
Tags: iss127 | tek | tektronix | ip | test | Michael Waidson
Submitted by Michael Waidson Read this article in the tv-bay digital magazine
Power linking just got better
Yasushi Wada Sometimes batteries can be interesting and this year with IDX is one of those years with not only improvements in the V-Lock range there are significant changes within the 7.2volt area. Firstly and for the very first time in Europe the updated Power Link battery system the IPL range will be shown on the IDX stand at IBC
Tags: iss127 | idx | battery | power | v-lock | vl-2000s | ipl-150 | ipl-95 | Yasushi Wada
Submitted by Yasushi Wada Read this article in the tv-bay digital magazine
The ITTP - A Review
Graham Reed Five years ago a group of practitioners who were concerned about the poor training provision and a lack of common skills standards in the broadcast industry formed the ITTP. Since then there have been many meetings with senior industry figures and representatives from training organisations and educational establishments.
Tags: iss127 | ittp | training | bbc | bskyb | soho editors | skills | cirrolite | bksts | skillset | Graham Reed
Submitted by Graham Reed Read this article in the tv-bay digital magazine
Supporting creativity and driving better workflows
Rod Aaron Gammons For decades videographers and filmmakers have been pushing the boundaries when it comes to creativity all with the aim of delivering a visually spectacular and engaging experience to viewers. For the most part they rely on artistic vision and innate skill, but over the last few years technology has been playing more of a role in enabling that creativity, like cameras, sound and lighting.
Tags: iss127 | rotolight | led lighting | aeos | Rod Aaron Gammons
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Immersive Audio
Jon Schorah - new In 2012, the Oculus Rift Kickstarter campaign burst onto the scene, initiating a new wave of public interest in sense-enveloping immersive experiences. 5 years later, the consumer reality is mixed with some very public let-downs like Google Glass (which is coincidentally enjoying a re-birth at the time of writing, now as a technical tool in the workplace), and other technologies such as Dolby Atmos® becoming almost commonplace experiences. What does this mean for the audio professional and how is the near future shaping up in 2018?
Tags: iss127 | immersive audio | dolby atmos | dts-s | auro-3d | oculus rift | nugen | Jon Schorah - new
Submitted by Jon Schorah - new Read this article in the tv-bay digital magazine
A bluffers guide to image stabilisation
Mike Colyer One of the greatest challenges I face when designing a Special Camera system is how to minimise such vibrations, be they the very passive such as vibrations from a human wearing a camera system (10 20Hz), or more pronounced (try strapping a camera to a race car!).
Tags: iss127 | stabilisation | eis | ois | Mike Colyer
Submitted by Mike Colyer Read this article in the tv-bay digital magazine