How To Produce and Stream a live Production


Chris Waddington TV-Bay Magazine
Read ezine online
by Chris Waddington
Issue 94 - October 2014

Today, anyone with a smartphone and an internet connection can stream video content for free. The challenge is to create professional looking content that makes an impact; to do that it needs to have the polished look viewers are accustomed to seeing on network television, or they'll stop watching.

In the first part of our article, we looked at the first three steps in a live production; capture, production and encoding. Now let's look at how to get it to your audience.

Distribution

Instead of the satellites, radio towers and cable networks used to distribute broadcast content, video streams are transmitted over the internet in formats that can be viewed on a wide variety of devices such as computer screens, mobile phones, tablets and set-top boxes.

Although it is possible to arrange your own streaming infrastructure, it is crucial to remember that you have a separate TCP/IP connection for each viewer and all the technical support and troubleshooting is on you.

An easier option for those without the expertise or an in-house technology infrastructure is to use a Content Delivery Network (CDN). With data centres around the world connected to the internet backbone and content mirrored across them, they can deliver your content quickly to consumers. Be aware that CDNs deliver many types of internet traffic - not just video - so you need to ensure that whoever you choose is optimised for streaming services. Some even specialise in certain genres, such as music or sports.

CDNs can provide value added services such as taking a single stream from your live venue and creating the multi-bitrate versions required to serve all your different viewer profiles. This negates the need to have multiple encoders and reduces your uplink bandwidth, but can increase latency and this service usually comes at a cost. Many will also provide playback analytics so that you can see how many viewers watched, who they are, their location and even the device they used. This is valuable information for any professional broadcaster.

Additionally, CDNs will let the content creator or rights holders choose among several options such as ad supported, subscriptions and pay-per-view to turn content views into revenue.

Dry Run

When you really need to guarantee success (and when don't you?), best practice requires doing a dry run of your production the day before going live. For events that draw big crowds or in situations where other media producers are likely to stress available bandwidth, be aware that ISPs hosting the event may become strained and you may not get the same performance out of them as during the dry run. For this reason, always plan enough time to reconfigure your streaming profiles and verify that they work well before the start of the event.

Viewing

The audience's ability to tune in is the most important component of a successful live stream, and today's audiences are watching on practically every device that has a screen. By this point you should have already planned, enhanced and considered each option along the way. Your programme should stream smoothly, be viewable on any device and have maximum production value to hold your audience's attention.

Unlike tradition TV programming where shows have pre-defined start and end times, web-based shows can be streamed live and also be made available for download, allowing viewers to tune in at their leisure. Streaming your show live also provides you with an opportunity to connect with your audience. Providing additional content pre and post show, you are more likely to not only engage with your audience, but also pick up additional viewers and even retain them after the main programme has finished.

It's All in Your Hands

Creating video content and streaming it live over the internet involves many considerations but hopefully you should now have a better understanding of how to deliver content that is:

Professional quality - allowing viewers to concentrate on your content without being distracted by pixel breakup and buffering delays

Audience-maximised - making it viewable on the variety of devices used by your audience

Budget-friendly - using readily available, industry standard technology that adds value to your productions

With a wide array of cameras, production systems and encoding/streaming platforms available, technology now puts all three at your fingertips. From seasoned broadcasters to complete beginners, it's now possible for anyone to create a complete, professional-quality television programme and stream it to all the devices their audiences demand.

uk.newtek.com


Tags: iss094 | Newtek | Live production | Chris Waddington
Contributing Author Chris Waddington

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • NewTek at IBC 2015

    NewTek at IBC 2015

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • 3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

    3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

  • BOXER showcase AJA, Newtek, Grass Valley, Qumulo, V-Nova and Telestream at BVE 2019

    BOXER showcase AJA, Newtek, Grass Valley, Qumulo, V-Nova and Telestream at BVE 2019

  • 3D Storm presents LiveXpert and NewTek products at IBC 2018

    3D Storm presents LiveXpert and NewTek products at IBC 2018

  • NDI and Newtek Products from 3D Storm at IBC 2017

    NDI and Newtek Products from 3D Storm at IBC 2017

  • NewTek at IBC 2016

    NewTek at IBC 2016

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Newtek at BVE 2012

    Newtek at BVE 2012

  • LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

    LiveMedia Server and Live Xpert from 3D Storm at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • 3D Storm at IBC 2015

    3D Storm at IBC 2015

  • Streamstar Sports Live production solutions. All the tools for complete production at IBC2019

    Streamstar Sports Live production solutions. All the tools for complete production at IBC2019

  • Live Production with ChyronHego at NAB 2018

    Live Production with ChyronHego at NAB 2018

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • PacTV Truck at NAB 2014

    PacTV Truck at NAB 2014

  • Grass Valley at BVE 2014

    Grass Valley at BVE 2014

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013


Related Shows
  • NewTek at BVE 2016

    NewTek at BVE 2016


Articles
Original KVM or KVM over IP
Jochen Bauer Will the technology used in broadcasting solely consist of IP devices? For years, IP has been entering all areas of life. Especially control room applications as they are typically deployed in broadcasting benefit from the IP revolution in many ways. But an “IP-only broadcast world” is not yet here. Nevertheless, the trend clearly moves towards IP transmission, even though a large part of content production still uses traditional transmission paths. And therefore we continue to live in a hybrid world, using both original and IP-based technology. KVM experts Guntermann und Drunck still rely on both original KVM and KVM-over-IP™ to be able to offer their customers the best of both worlds.
Tags: iss139 | kvm | gdsys | guntermann and drunck | kvm-over-ip | Jochen Bauer
Contributing Author Jochen Bauer Click to read or download PDF
Undercover Remote Production
David Bradley

It’s only taken 20 years and it seems that Remote Production is finally coming of age, but it now requires far more cameras than anyone envisaged back in the last century!

The move to remote production is one of the unstoppable trends of 2019 and moving into 2020. Our CamBall cameras pioneered remote working as early as 2003 with sport and wildlife programming using remote production for many years with incredible results.

Tags: iss139 | ptz | br remote | 5g | remote camera | atlantic productions | camball | camball4 | David Bradley
Contributing Author David Bradley Click to read or download PDF
State of the Nation - Getting Connected
Dick Hobbs - new We are all familiar with statistics about the growth of the internet. Cisco’s latest report, for instance, says that global IP traffic is increasing at 26% a year, and will reach 4.8 zetabytes a year by 2022. The number of connected devices will be three times the world’s population by the same date.
Tags: iss139 | cisco | kth | clickclean | ibc | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Keeping Pace with the Content Revolution
Kevin Fitzgerald These are uniquely challenging times for broadcasters and their technical teams. Not only are they having to negotiate the move to IP-based infrastructures and the introduction of new formats and techniques such as 4K and HDR, they are also having to generate more content than ever before to support OTT and web services as well as traditional linear broadcast.
Tags: iss139 | streamstar | streaming | case 800 | ipx | ipx-3g | Kevin Fitzgerald
Contributing Author Kevin Fitzgerald Click to read or download PDF
The University of the Third Age
Bernard Newnham Here's a cliché - "We all get to be old one day - if we're lucky". There comes a point when things like "....mastered in Dolby Vision Domestic and SDR Rec 709....." become just a touch unimportant (and actually I never really understood that stuff in the first place). I retired for the third time last year - BBC producer, and before that cameraman, then freelance producer, trainer, do-your-own camera, sound, editor, blah blah, then 11 years university teaching. I did my bit - never a BAFTA, but certainly the first into a good few things - but it all has to come to an end sometime.
Tags: iss139 | u3a | panasonic | davinci resolve | Bernard Newnham
Contributing Author Bernard Newnham Click to read or download PDF