Grand slam IPTV and digital signage platform


Joe Walsh TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

Kauffman Stadium in Kansas City, Missouri, is home to major league baseball’s Kansas City Royals. Built in 1973, “The K” has a proud baseball legacy, and goes down in history for winning two World Series championship titles; one in 1985 and another in 2015 — exactly 20 years apart. The most recent win brought a resurgence of baseball fever to the stadium, hosting more than 2.7 million fans during its 2015 winning season.

The 37,903-seat stadium underwent a $250 million renovation in 2009 including an expanded concourse, new amenities, and state-of-the-art technology to make game day even more exciting. This renovation also amped up the visual experience on and off the field, installing more than 450 displays in the luxury suites around the concourse, and for back-of-house support. The displays are fed by an IPTV system, delivering live game feeds and digital signage campaigns to engage fans out of their seats and bring in additional revenue.

Although the prior IPTV system was only five years old, the media players were failing and becoming obsolete. Unable to get a return on their costly investment, management had to find a cost-effective, durable replacement that would eliminate the media players’ high failure rate and reliably support live, in-venue video streaming and digital signage-wall into the future.. The legacy system also suffered from significant delay that degraded the viewing experience, either keeping fans in their seat so as not to miss the action or causing them to be frustrated when they grabbed concessions or strolled the concourse. Additionally, the existing system was cumbersome in creating and dynamically updating digital signage content. Management wanted a solution capable of delivering low-latency video around the concourse TVs and suites, featuring an easy-to-use interface for efficient digital signage creation, and the flexibility to address any arising content demands.

After considerable comparisons of the IPTV products on the market, management determined VITEC’s EZ TV Platform went far beyond their requirements. EZ TV is the industry’s first broadcast-grade solution that combines IPTV distribution with powerful digital signage capabilities into an all-in-one integrated platform. EZ TV‘s flexible, open-architecture is ideal for the ever-changing video, marketing, and sales of today’s sports venues. With proven reliability, superb video quality, and under one second of delay streaming 1080p full HD (FHD) content to any screen; TVs, PCs, and mobile devices, EZ TV integrates seamlessly into existing network environments and is able to manage any type of video content including streams generated by third party encoders.

With EZ TV’s extensive digital signage capabilities, system operators can quickly create eye-catching digital signs as well as dynamically updating menu boards integrated to POS vendors. Using VITEC’s cost-effective, high performance end-point behind the display, operators can turn any screen in the network into a new monetary opportunity. This eliminates the cost of two separate media players needed for video streaming and digital signage, or having to switch players to change the screen’s functionality to keep cost low. The onboard administration and analytics tools also empower the organization with campaign information vital to pulling in untapped revenue streams.

A fast installation ensured the system was ready for opening day, With VITEC’s EZ TV IPTV & Digital Signage Platform fueling content into every display, fans will be treated to fresh, eye-catching digital signage content alongside superior video quality delivered with lower latency for game-day feeds as they walk the concourse. Inside the luxury suites, owners are able to access TV channels using a service-provider grade electronic programming guide and control options making them feel like they’re right at home while being right in the center of the action.

For administrators and control room personnel, EZ TV offers a comprehensive set of tools for managing content packages, channel lineups for the different and central control and troubleshooting of any end-point used in the building. Every screen is an asset, able to drive new opportunities for fan engagement and revenue. It also provides unique features that will allow the organization to continue to enhance the game day experience, including menu board capabilities that automate the food services workflow and mobile streaming support that gives fans access to live and on-demand streams as the sports fan develop demand for a secondary screen experience.


Tags: iss130 | iptv | vitec | eztv | Joe Walsh
Contributing Author Joe Walsh

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Elemental Technologies news at IBC 2015

    Elemental Technologies news at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Albis Technologies celebrating ten years at IBC 2013

    Albis Technologies celebrating ten years at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Visionary Solutions at NAB 2013

    Visionary Solutions at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • VITEC MGW Diamond HEVC Encoder at IBC 2018

    VITEC MGW Diamond HEVC Encoder at IBC 2018

  • The new MGW Diamond HEVC Encoder from VITEC at NAB 2018

    The new MGW Diamond HEVC Encoder from VITEC at NAB 2018

  • The new Playout Server from VITEC at NAB 2018

    The new Playout Server from VITEC at NAB 2018

  • House of Worship Multisite Streaming from VITEC at NAB 2017

    House of Worship Multisite Streaming from VITEC at NAB 2017

  • VITEC EZ TV at IBC 2016

    VITEC EZ TV at IBC 2016

  • Vitec Digital Signage at NAB 2016

    Vitec Digital Signage at NAB 2016

  • Vitec portable HEVC encoders at NAB 2016

    Vitec portable HEVC encoders at NAB 2016

  • VITEC at IBC 2015

    VITEC at IBC 2015

  • VITEC MGW ACE at NAB 2015

    VITEC MGW ACE at NAB 2015

  • Sachtler Bags at BVE 2015

    Sachtler Bags at BVE 2015

  • Litepanels at BVE 2015

    Litepanels at BVE 2015

  • Sachtler Tripods at BVE 2015

    Sachtler Tripods at BVE 2015

  • Autocue at BVE 2015

    Autocue at BVE 2015

  • Vinten Radamec at NAB 2012

    Vinten Radamec at NAB 2012


Related Shows
  • Content you want, when you want it: Recommendation Engines

    Content you want, when you want it: Recommendation Engines


Articles
Smashing the WTA Tour
Danny Ridler The Women’s Tennis Association (WTA) is the global leader in women’s professional sport with more than 2500 players representing nearly 100 nations competing for a record $146 million in prize money. The 2018 WTA competitive season includes 54 events and four Grand Slams in 30 countries. In 2017, the WTA was watched around the world by a total TV audience of 500 million – with host broadcast services provided by NEP UK.
Tags: iss133 | tennis | wta | nep | outside broadcast | ob | Danny Ridler
Contributing Author Danny Ridler Click to read or download PDF
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
OB999 Accelerates Hill Climb Broadcast
Nick Collier Over the last century, The Shelsley Walsh Speed Hill Climb has been attempted by some of the world’s most accomplished racing drivers striving to be the fastest up the 1,000 yard, 1 in 6 gradient track.
Tags: iss133 | ob999 | blackmagic | atem | multicam | videohub | cleanswitch | premiere pro | hyperdeck | Nick Collier
Contributing Author Nick Collier Click to read or download PDF
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF