Getting more from your MAM


Colin Blake TV-Bay Magazine
Read ezine online
by Colin Blake
Issue 91 - July 2014

"/></td>
  </tr>
  <tr>
    <td colspan=

The value of a media asset management (MAM) system cannot be understated. The MAM system serves as the window into your archive, and a properly implemented MAM system can mean the difference between finding and repurposing assets or letting them sit idle and unmonetized.

There are several choices for MAMs available today to suit a range of preferences based on budgets, scalability, and ease of implementation. The systems can be expensive and therefore represent a large financial investment. Whats more, integrating a MAM into various workflow pipelines can take time and additional expense for setup and optimization.

With that in mind, adding, refining, or extending functionality depends on plug-ins and other API driven software appliances. A well-designed MAM would be built to allow easy third-party integration. By the same token, third-party applications must be designed to integrate easily as well, and this can only happen when manufacturers work together to find innovative and collaborative solutions.

Even after youve put the right MAM system in place, it is only as good as the metadata that goes into it, because that metadata is what makes your content searchable. Assets usually get ingested into a MAM system with basic information such as filename, file type, date, timecode, and duration information. It might also include ratings, descriptions, or relevant keywords. To be more easily searchable, its important to add metadata that describes the actual content within a given media file, but because that data usually must be entered manually through a laborious logging process, many organizations cant keep up, and so their archives lack a useful level of detail. Without extensive logging, captions, or transcription, all of which are expensive, the MAM is unable to effectively search beyond the file-level metadata. In many cases, the spoken word content will best define the meaning of the content.

Nexidia Dialogue Search was designed to search media libraries in the absence of metadata and, more importantly, to integrate easily with a MAM system via Nexidias APIs. This integration makes it possible for the MAM to search through a massive media library in seconds based not on the metadata, but on the individual sounds, called phonemes, that make up the spoken words. By analyzing phonemes instead of words, Nexidias patented technology is far more accurate than speech-to-text methods. It easily finds proper names or slang, is not thrown off by individual accents, and is more robust in searching noisy content. Dialogue Search supports dozens of languages and dialects.

This capability increases monetization of media assets, improves turnaround times, increases accessibility for all users, maximizes the efficiency of the MAM, and decreases overall costs. In essence, integration with Nexidias APIs protects your investment in the MAM system by expanding its functionality and making it work smarter.

Using Nexidia APIs, Dialogue Search is directly integrated with a number of popular MAM systems, including IPV Curator, Vizrt MAM Enterprise Solution, Dalet Media Life, Square Box CatDV, and soon, Avid Interplay MAM. Dialogue Search automatically accesses the media files and metadata stored in those systems. It also enables the export of search results as time-coded markers to those systems as well as into video-editing applications. When used with IPV Curator, for example, Dialogue Search results are directly integrated into the IPV Curator search experience, giving IPV users a new search method using words and phrases on top of their traditional search of logged metadata, enhancing the users ability to discover and reuse assets.

Beyond compatibility with multiple MAM systems, Nexidia has also collaborated with Adobe on an extension that ensures seamless integration with Adobe Premiere Pro. This collaboration means that Adobe Premiere Pro users can leverage all of Dialogue Searchs functionality directly from Adobe Premiere Pros interface without having to leave the application. Simply by adding the Nexidia Dialogue Search extension panel to their workspaces, users can preview search results in a video player without having to scroll through numerous clips to find a specific sound bite or clip.

The fact that Dialogue Search easily accommodates so many different MAM systems, is portable across different MAMs, and is able to connect to multiple MAMs, makes it especially valuable to multisite broadcasters and others who have adopted a mix-and-match approach, whereby they use different systems in different places depending on the creative need but still need to make sure they all work together.

None of these integrations and their resulting benefits would be possible without a commitment to collaborative design. In other words, when manufactures make sure their products can play well together, as Nexidia has done with its partners, everyone wins.

"/></td>
  </tr>
  </table>
<p> </p>
								<br/>
	</td>
</tr>
<tr>
	<td class= Tags: iss091 | Nexidia | MAM | Colin Blake
Contributing Author Colin Blake

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Netia at IBC2011

    Netia at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011


Related Shows
  • Bubble and Squeak: Live and Loud from Monday at IBC 2013

    Bubble and Squeak: Live and Loud from Monday at IBC 2013


Articles
Sennheiser Memory Mic User Review
Dr Anthony Willman The Sennheiser Memory mic, adding to the new generation of semi-professional equipment that is helping the need for high quality audio in parallel markets that until now, did not have the budgets to achieve ‘great’ results.
Tags: iss136 | sennheiser | memory mic | doctor | audio recorder | Dr Anthony Willman
Contributing Author Dr Anthony Willman Click to read or download PDF
Looking for the Silver Lining
Harry Grinling According to the World Meteorological Organisation, there are 10 different types of cloud, each of which can be divided further into sub-types. They range from the cirrus, the thin floaty clouds which generally serve only to make the sky look beautiful to the towering, all-embracing cumulonimbus which can deliver fearful quantities of rain – the biggest cumulonimbus clouds can contain 50 million tonnes of water.
Tags: iss136 | cloud | lto | archive | storage | Harry Grinling
Contributing Author Harry Grinling Click to read or download PDF
TV Futures - The Shadowing Experience
Daniel Jones My name is Daniel Jones, and it is no accident that I’m currently studying BSc (Hons) Television and Broadcasting at the University of Portsmouth. Since completing GSCE media studies I have been constantly questioning what I watch with questions such as, “Wow, how was that filmed?” or “That looks amazing, I wonder how long that took?” It should come as no surprise that I made it a big focus of mine to get myself some real work experience to give myself some answers to these production questions.
Tags: iss136 | portsmouth university | runner | student | education | training | Daniel Jones
Contributing Author Daniel Jones Click to read or download PDF
BSC Expo 2019 Report
Paul MacKenzie BSC Expo returned to the Battersea Evolution on Friday February 1st and Saturday 2nd. It is a busy and friendly event though this year in need of some temperature control: exhibitors around the entrance area were uncomfortably aware of the wintry conditions outside and the main hall was in need of cooling.
Tags: iss136 | bsc | cinematography | canon | c700 | c200 | cartoni | holdan | blackmagic | peli | panasonic | sennheiser | sony | fs5 | teradek | viten | flowtech | Paul MacKenzie
Contributing Author Paul MacKenzie Click to read or download PDF
Preserving the British Film Institute Archive
David Feller Today, the media and entertainment industry faces numerous challenges. To remain successful and competitive, these organisations must be ever innovative, agile and cost efficient in the way they produce, store, manage and distribute their digital assets. Content creators have traditionally relied upon outdated storage models, comprised of legacy interfaces, file structures and historical proprietary storage management software that tend to be complex, cumbersome and expensive. This makes it difficult to forecast and budget for ever-growing content in the effort to reach viewers.
Tags: iss136 | bfi | archive | blackpearl | spectra | storage | film | tape | David Feller
Contributing Author David Feller Click to read or download PDF