Extensive, flawless and enjoyed by millions


TV-Bay Magazine
Read ezine online
Due to the multiple locations of the London Games, coverage was inevitably going to a be a challenge, with locations throughout London and the South; some of them specifically designed and created for the events such as the main Stadium, Velodrome and Aquatics Centre, whilst clever forward thinking meant that existing famous landmarks such as Horse Guards could be transformed into historic arenas.
However with an arsenal of technology and services at hand, the games coverage was extensive, flawless and enjoyed by millions, some of whom would readily admit a negative attitude before the games were converted to avid sports fans – some even threatening to take up a new sport.
The platform was set for an insurgence of British design and technology throughout the broadcast spectrum. Among that technology was the need for the host broadcasters to feed both close up and panoramic crane shots – without spoiling the spectators view, which they would have bought and paid for to enjoy at first hand the experience and ambience as the action takes place and the competitors vie for Gold.
One such solution brought yet again into the global limelight was the ultra lightweight, highly portable carbon fibre cranes with remote pan & tilt, waterproof and 3D capable heads which were used to supply coverage for the host broadcast feed which was viewed all over the world by millions.
In all, nine were supplied to Camera Corps. The cranes were also used extensively during the construction phase of the Games infrastructure too, provide images of the sporting facilities as they progressed through design, construction to completion (inside the stadium, pictured).
They were deployed at the opening and closing ceremonies, aquatic centre, Velodrome and all the big outside events including the walking, cycling, triathlon, marathon and the main stadium. Additionally two underwater crane systems were located at the Aquatics Centre and due to the inclement weather they were also utilised in the main stadium too. They captured iconic views, such as the final of the Mens 100m. (insert Usain).
These underwater systems provided the viewers with views in the pool events – that took them from air to water to air seamlessly without a water droplet on the lens to be seen. The technicalities of freestyle tumble turns, backstroke turns and relay interchanges were all captured. The high diving was another eagerly awaited british event, and sure enough just like Tom did not disappoint, the underwater systems brought the drama to the TV’s and large outdoor screens alive – literally immersing us all in the excitement.
The super lightweight low profile cranes with a minimal footprint were ideal for the restrictive camera locations, enabling operators to get up close and personal in providing coverage from the Gymnastics, White Water Canoeing, BMX and Equestrian events too.
Owner, Inventor and Managing Director of Polecam - Steffan Hewitt, said: “Our cranes were in action at all the sporting high points of The Games which was very exciting. Rather than working for just one broadcaster, the high-quality images we produced were supplied to Camera Corps on behalf of the host broadcaster meaning that our work was seen worldwide by a very expectant audience, which is fantastic as it provided even greater exposure for us and reconfirms that we have a truly professional product with many facets of application for our camera platform. He continued: “The rigs give superb added production value to any type of shoot – but this is particularly the case at sporting events because the Polecam can be de-rigged and relocated rapidly and easily. “It’s compact with a very low profile so it’s very unobtrusive. You only need one man per crane for one day and he can shoot in multiple locations which is a great advantage for organisers of highly-complex sporting events.”
Polecam has a truly Olympic pedigree – its involvement with the Games began at Sydney in 2000 when it supplied two cranes to Camera Corps. “Our involvement has grown and grown over the years,” said Hewitt. “Since the Sydney Games, Polecams have been used regularly at both Winter and Summer Games. The number increased to 12 in the Beijing 2008 Summer Games and the Vancouver Winter Games of 2010 saw 10 Polecams deployed. “At Vancouver there was a Polecam at the start-gate for the Men’s Downhill as well on the Bobsled, Luge and Cross-Country starts. Since then our presence at major sporting events – including both the Winter and Summer Olympics – has expanded every year,” added Hewitt.
With more than 15 years of design and development (which continues every day) Polecam has secured future contracts for high profile events, which includes 24 Polecam systems to the 2014 Winter Games held in Sochi, Russia.

Tags: iss069 | polecam | olympics | london 2012 | steffan hewitt | N/A
Contributing Author N/A

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Polecam presents award to AMS Pictures at NAB 2014

    Polecam presents award to AMS Pictures at NAB 2014

  • Polecam talk accessories on BroadcastShow LIVE 2013

    Polecam talk accessories on BroadcastShow LIVE 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Polecam: Z10 zoom lens at NAB 2013

    Polecam: Z10 zoom lens at NAB 2013

  • Polecam at IBC 2016

    Polecam at IBC 2016

  • Guided Tour of the Polecam Stand at BVE 2016

    Guided Tour of the Polecam Stand at BVE 2016

  • Polecam at IBC 2015

    Polecam at IBC 2015

  • Polecam Antelope Pico at IBC 2014

    Polecam Antelope Pico at IBC 2014

  • Polecam Toshiba Minicams at BVE 2014

    Polecam Toshiba Minicams at BVE 2014

  • Polecam Slow Motion Minicams at BVE 2014

    Polecam Slow Motion Minicams at BVE 2014

  • Polecams range of accessories and minicams at IBC 2013

    Polecams range of accessories and minicams at IBC 2013

  • Polecam at BVE 2013

    Polecam at BVE 2013

  • Polecam at BVE North 2012

    Polecam at BVE North 2012

  • Polecam at IBC 2012

    Polecam at IBC 2012

  • Polecam at NAB 2012

    Polecam at NAB 2012

  • Polecam at BVE 2012

    Polecam at BVE 2012

  • Polecam at BVE North 2011

    Polecam at BVE North 2011

  • Polecam at IBC2011

    Polecam at IBC2011

  • Steffan does the Surf Forecast

    Steffan does the Surf Forecast

  • Kit Overview from IBC 2015

    Kit Overview from IBC 2015

  • Riedel Communications on BroadcastShow LIVE at IBC 2013

    Riedel Communications on BroadcastShow LIVE at IBC 2013


Related Shows
  • The KitPlus Tv Guests of Season 2

    The KitPlus Tv Guests of Season 2


Articles
Cloud integration: The only way is up
Francois Vaillant

In 2017 we saw the introduction of SMPTE 2110 and since then, the transition to IP has emerged as a priority for broadcasters looking to streamline their operations, decrease their footprint and effectively integrate with an industry in a rapid state of flux. A 2020 survey by Devoncroft found that almost 20% of broadcasters had already deployed SMPTE 2110, and over 25% were planning to do so. Then came the pandemic, precipitating the need for on-the-fly collaboration and accelerating the transition to remote, virtual and cloud production.

Tags: dejero | smpte 2110 | dazzl | streaming | Francois Vaillant
Contributing Author Francois Vaillant Click to read
The Cloud - a measured approach
Ciaran Doran

With the buzz of ‘cloud’ everywhere in our industry it would be natural to think that cloud is the only game in town. Isn’t it time to step back and consider very carefully how, or whether, you make that journey to the cloud?

Tags: cloud | rohde and schwarz | rohde | schwarz | Ciaran Doran
Contributing Author Ciaran Doran Click to read
Meeting the specification
Chris Smeeton

A good technical specification will detail precisely what is required, from the equipment to the cables connecting it. Many specifications will give  particular manufacturers and model numbers. On many occasions, this makes tendering simple and gives vendors a secure and fair way to bid.

Tags: CPR specification | argosy cable | fire safe cable | eu standard cable | chris smeeton | Chris Smeeton
Contributing Author Chris Smeeton Click to read
Avid and Rohde & Schwarz
Ciaran Doran

Rohde & Schwarz is the perfect ingest partner to build flexible workflows with Avid.

Tags: Rohde and Schwarz | avid | spycernode | editing | asset management | venice | Ciaran Doran
Contributing Author Ciaran Doran Click to read
Sennheiser MKE 400 hands on review and test
KitPlus

Sennheiser have just released two products aimed at simplifying audio on the move, the MKE400 shotgun microphone and the XS Lav Mic, in this review we’re looking at the MKE400.

Tags: sennheiser mke400 | sennheiser mke 400 | sennheiser mke 400 quality | best microphones for youtube | mic for youtube videos | sennheiser mke 400 hands on | microphone review | iphone videography | microphones | sound for video | camera microphone | microphone for iphone | microphone for youtube | video microphone | shotgun mics | smartphone microphone | vlogging mic | best microphone for video | shotgun microphone review | mke 400 | sennheiser mke 400 hands on review | sennheiser mke 400 test | KitPlus
Contributing Author KitPlus Click to read