Diversify or Die


Steffan Hewitt TV-Bay Magazine
Read ezine online

This headline of this article is a simple fact, diversify or die! It is necessary for survival as well as interest of mind to do this within business. "If a farmer can no longer produce crops because no-one wants them he must diversify or die." Caravans, glamping, corporate days in the country with hunting, fishing and shooting; these are just some of the changes that Britain's' farmers have made or they have gone out of business.

Whilst to embrace these new directions and untrodden paths, which are inevitably demanding, challenging and can quite often be enjoyable, they must above all, be financially rewarding. We here at Polecam recognised these factors very quickly. The Polecam system although quite specialised in itself is a very versatile and modular tool which has meant a smooth transition in to the fields of Medical training, Industrial inspection, Religious ceremonies, Corporate events, Property marketing and more.

The Polecam systems continue to be adopted and developed for use into the medical domain for filming surgical procedures for training as well as legal back-up. Specific actions and activities within the Formula one domain requiring uninterrupted and close up ultra-motion review have taken full advantage of the system. Corporate clients needing to promote luxurious apartments and properties for the hi-end housing market which more often than not, have restricted access which prevent the use of drones or similar to capture the unique extreme external shots are indeed turning to Polecam as a solution. Recently a central London penthouse apartment valued at £6million pounds and positioned 30 floors up where drones were not permitted, proved the perfect location for using the lightweight 8m Polecam over the balcony capturing the clients expectations and more. Passenger aircraft manufacturers also use the Polecam system for remote stress testing, whereby an unmanned polecam system with full remote facility can be positioned within a danger zone of a test facility, capturing all the live action with the option for instant preview playback. It's not just cranes that fall in to the diversified categories, specialist lenses have also been designed and are in operation globally in the Oceanic marine engineering environments, providing perfect images of gas vents and other activities hundreds of meters below surface.

For more information on the polecam lightweight crane system that takes less than 10 minutes to rig or the specialist cameras, lenses and remotes, please take a moment to visit www.polecam.com

Diversify or Die! Harsh but true.

Red Bull - Ultra-Motion analysis of an F1 Pitstop.

Quadruple Formula One World Champions Red Bull Racing have enlisted the help of Polecam and the Antelope Pico hi-speed minicam.

The challenge with an F1 pitstop is that it so many critical events happen in such a short time and they are all important. When you include, jacking the car front and back, taking wheel nuts on and off, removing and replacing wheels, adjusting wings, cleaning visors and even removing debris from radiators. And all of this has to happen in just 2.5 seconds. Tenths of a second in a pit lane can win or lose a race.

When it happens in the blink of an eye but we all want to see it now - welcome the Antelope Pico.

"We've worked with Polecam and the Antelope Pico before," said Al Peasland, Head of Technical Partnerships at Red Bull Racing, "....but to have the camera moved into an almost impossible position so quickly by the Polecam during our Pit Stop practice sessions within our factory, AND then instant replay, it's incredibly beneficial. Analysis after a full practice session is valuable BUT instant replay after each pitstop is visual gold. It allows us to analyse in greater detail and make changes during the same session to make our pit crew training as optimum and efficient as possible."

Jonathan Wheatley is the Team Manager at Red Bull Racing. He and his team including the physical trainers for the pit crew gained valuable knowledge from the PolecamPico visit. "I've been doing pit stops for 25 years and I can't believe how much I have learnt in such a short period of time. There are things I suspected I knew and have now had them confirmed. If we're able to discover something that can save just a tenth of a second in a Pit Stop, that can mean the difference between winning and losing a race."

MEDICAL - Royal College of Surgeons of England

Head of the AV Team at the Royal College of Surgeons of England, Matt Thompson, said: "The Polecam system is tried and tested in the surgical operating environment. Our clients and delegates now enjoy the benefit of high-quality views from all angles when they are practising surgical techniques. The camera is easy to use and it all packs down into lightweight cases so is portable." The College's Education Directorate is responsible for creating, developing and running training courses for surgeons throughout their careers across all of the surgical specialties.


Tags: iss120 | polecam | red bull | f1 | Steffan Hewitt
Contributing Author Steffan Hewitt

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Polecam at IBC 2016

    Polecam at IBC 2016

  • Guided Tour of the Polecam Stand at BVE 2016

    Guided Tour of the Polecam Stand at BVE 2016

  • Polecam at IBC 2015

    Polecam at IBC 2015

  • Polecam Antelope Pico at IBC 2014

    Polecam Antelope Pico at IBC 2014

  • Polecam presents award to AMS Pictures at NAB 2014

    Polecam presents award to AMS Pictures at NAB 2014

  • Polecam Toshiba Minicams at BVE 2014

    Polecam Toshiba Minicams at BVE 2014

  • Polecam Slow Motion Minicams at BVE 2014

    Polecam Slow Motion Minicams at BVE 2014

  • Polecam talk accessories on BroadcastShow LIVE 2013

    Polecam talk accessories on BroadcastShow LIVE 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Polecams range of accessories and minicams at IBC 2013

    Polecams range of accessories and minicams at IBC 2013

  • Polecam: Z10 zoom lens at NAB 2013

    Polecam: Z10 zoom lens at NAB 2013

  • Polecam at BVE 2013

    Polecam at BVE 2013

  • Polecam at BVE North 2012

    Polecam at BVE North 2012

  • Polecam at IBC 2012

    Polecam at IBC 2012

  • Polecam at NAB 2012

    Polecam at NAB 2012

  • Polecam at BVE 2012

    Polecam at BVE 2012

  • Polecam at BVE North 2011

    Polecam at BVE North 2011

  • Polecam at IBC2011

    Polecam at IBC2011

  • Kit Overview from IBC 2015

    Kit Overview from IBC 2015

  • Steffan does the Surf Forecast

    Steffan does the Surf Forecast

  • Riedel Communications on BroadcastShow LIVE at IBC 2013

    Riedel Communications on BroadcastShow LIVE at IBC 2013


Related Shows
  • Polecam Minicam Show: BVE Day 1

    Polecam Minicam Show: BVE Day 1


Articles
Synced Across Multiple Screens
Christof Haslauer Live TV viewing habits around the world are changing. This is especially true with audiences under 30 who prefer to consume Live TV on their mobile devices rather than on a large screen TV. One of the major reasons for this change is the lack of options for personalisation of content on Linear TV.
Tags: iss142 | ott streaming | rtmp | nativewave | native waves | Christof Haslauer
Contributing Author Christof Haslauer Click to read or download PDF
How to engage students with live projects
Martin Andrews For many employers, how and what we teach at university is sometimes considered to be very mysterious. The responsibility for creating the structure and content within the curriculum is the responsibility of academics. In my experience, the best method for making sure that students and staff are kept up to date with current working practices is to regularly engage with ‘Live’ projects and ‘Real’ clients.
Tags: iss142 | ccitv | university portsmouth | charles haskell | vlogs | Martin Andrews
Contributing Author Martin Andrews Click to read or download PDF
Five Rules for Creating a YouTube Business
KitPlus Ever dream of creating entertaining, impactful videos for a living? YouTube sensation Cherry Wallis and her technical consultant Chris Pearless tell us what they’ve learned throughout her channel’s rise to fame.
Tags: iss142 | cherry wallis | youtube | channel | blackmagic | adsense | google revenue | KitPlus
Contributing Author KitPlus Click to read or download PDF
Working with Remote Workflows
Alex Macleod At the time of me writing this article there is literally no other subject of conversation going on at the moment. The creative industries are on the verge of a complete shutdown, and it’s a seriously scary prospect. The fear & uncertainty is very real.
Tags: iss142 | mediacity training | premier pro | nle | editing | motion templates | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
The Business Case for Hybrid TV and AI
Oliver Botti Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergence standards such as HbbTV and Atsc3.0. In the UK, the average weekly OTT viewing minutes shot up from 60 in July 2015 to 152 in September 2018. Meanwhile, OTT TV and video revenues are expected to reach $6.8 billion by 2023 in the UK and $61 billion in the US.
Tags: iss142 | fincons | ott advertising | vod | ott | hybrid tv | augmented overlay | faang | Oliver Botti
Contributing Author Oliver Botti Click to read or download PDF