Bob Pank looks at the size of 4k


Bob Pank# TV-Bay Magazine
Read ezine online
by Bob Pank
Issue 86 - February 2014
The television industry has had many new technological eras in recent years. Only two years ago we were still a 3D era; the latest of the many that have surfaced and sunk over the years of cinema, making it recurring fad. Now 4K / UHD is firmly grabbing the attention of equipment manufacturers as well as production and broadcaster / media folk, and increasingly, the public.

The revival of 3D was partly driven by the new can do technology. The accuracy and repeatability of digital recording and image processing made it possible to produce good on-screen stereo 3D. However, it was generally accepted that the lack of suitable glasses-free 3D screens killed it for the TV consumer market, and most people have now turned their back on it. However 3D movies continue to be made, albeit in small numbers. Cinema audiences can accept wearing glasses and do sit down and concentrate on the screen unlike most home TV viewers. Recently, my investment in an IMAX seat to experience Gravity in 3D proved to be worth every penny. Now I know exactly what its like to be in space!

4K is not a revival but something brand new to television, although cinema has been using something very similar for a while. Recently NAB Executive Vice President of Conventions and Business Operations Chris Brown said, At the 2013 NAB Show, 4K was the most widely-covered and talked-about technology trend of the show. I expect 2014 to be no different. So it is no surprise that Insight Media and NAB Show have partnered to produce a 4K Zone in the North Hall. Thats a good idea but I notice the booth areas available are 10x10 and 6x6 feet. Punters had better rush for the larger plots as the 6x6 foot ones wont have enough wall length to hang a 84-inch screen!
Part of the reason for the 4K excitement is that TV screens are now beginning to sell in significant numbers, as prices tumble. For example, just one supplier, China Star Optoelectronics Technology (CSOT), shipped 100,000 in October alone. In the USA Variety reports that the Consumer Electronic Associations economist and director of research, Shawn G. DuBravac has said that 60,000 4K TVs were sold last year, and that 500,000 are expected to sell this year. Although the number looks big, it is not so much when measured against the countrys total annual set sales of around 40 million. CEA reckons global 4K TV sales will be around 2.5 million this year.

It appears that we, the broadcast TV industry, are not alone. Interest in 4K is widening as visitors to the recent ISE (Integrated Systems Europe) exhibition at the Amsterdam RAI found out. Reports say that 4K was everywhere a major feature at the show. But this exhibition is not about broadcast television! It seems that other media systems, in particular digital signage, are taking a big interest in the new eye-catching format.

The broadcast trade news is full of 4K stories, some about new productions but largely driven by industry manufacturers introducing new equipment to support the format. MatroxVideo has announced the immediate availability of 10-bit H.264 intra-frame rendering with the Matrox Mojito 4K quad 3G-SDI 4K video monitoring card. This is for use with Adobe Premiere Pro CCon Windows platforms. The card is reported to enable realtime monitoring and output of video footage at resolutions up to 4096 x 2160, and frame rates to 60 fps.

AJA Video Systems has announced availability of Io 4K. This is billed as an evolution of its professional video I/O devices, updated and customised for Thunderbolt 2 technology and the latest 4K workflows. Io 4K connects to any Thunderbolt 2-enabled device, such as the new Mac Pro, and offers an additional Thunderbolt 2 port for daisy-chaining other peripherals in supported workflows.

Of course there has been a whole lot of 4K going on at Sochi; with all that action and huge light levels it is a great opportunity to create chip-loads of pristine eye-catching footage. Besides the Russian broadcasts by NTV+, Panasonic has recorded the opening ceremony in 4K with the cooperation of the International Olympic Committee and Olympic Broadcasting Services. The company states that This footage will be used as the companys own video production materials. This is good news as sadly there has been a boring familiarity of the footage Ive already seen at Currys! Hopefully Panasonic will be able to capture more video of the events at Sochi, and so provide fresh footage for demo material.

So is 4K now bigger than 3D TV? Looking at the recent and up-coming trade shows it is clear that there is increasing momentum for 4K, with no signs of fading. This is increasingly beginning supported by commercial reality with the sales of screens taking off and 4K becoming a preferred format for shooting big events though, as reported last month, only the final of the World Cup Soccer will be shot in the format. 4K needs greater support with much more programme material to watch; it is currently suffering from the usual chicken-and-egg syndrome. 4K is easy to watch and rewards those who get up close to the screen with a wealth of picture detail. As for 3D, it continues in cinemas and will not disappear, but it is unlikely to be doing much with TV as, ultimately, it is not easy to watch in the way we watch TV today.


Tags: iss086 | Bob Pank | 4k | matrox mojito | AJA | Io 4k | Sochi | 3D tv | Bob Pank#
Contributing Author Bob Pank#

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • AJA Thunderbolt 3 IO 4k Plus at IBC 2017

    AJA Thunderbolt 3 IO 4k Plus at IBC 2017

  • Apantac UHD 4k Multiviewer at NAB 2019

    Apantac UHD 4k Multiviewer at NAB 2019

  • Wireless 4k transmission from BOXX TV at NAB 2019

    Wireless 4k transmission from BOXX TV at NAB 2019

  • Boxx TV Wireless 4K Sub-Frame Breakthrough at NAB 2019

    Boxx TV Wireless 4K Sub-Frame Breakthrough at NAB 2019

  • ADDERLink Infinity 4000 4k KVM at NAB 2019

    ADDERLink Infinity 4000 4k KVM at NAB 2019

  • Compact 4k Cameras CE420-CS, CV506 and CV503 from Marshall at NAB 2019

    Compact 4k Cameras CE420-CS, CV506 and CV503 from Marshall at NAB 2019

  • Lynx Technik Evie 4k HDR to SDR Conversion at NAB 2019

    Lynx Technik Evie 4k HDR to SDR Conversion at NAB 2019

  • Teradek demonstrates the Bolt 4K Wireless Video System at NAB2019

    Teradek demonstrates the Bolt 4K Wireless Video System at NAB2019

  • Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

    Matrox Unveils Monarch EDGE 4K Contribution Encoder at IBC 2018

  • 12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

    12G 4K microMUSA Jackfield and Fibre Termination Solutions from Canford at IBC 2018

  • Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

    Blackmagic Design Pocket Cinema Camera BMPCC 4K at IBC 2018

  • Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

    Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

  • JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

    JVC 4K Connected Camera GY-HC550 and 500 at IBC 2018

  • IMT Vislink HCAM 4k UHD transmitter at IBC 2018

    IMT Vislink HCAM 4k UHD transmitter at IBC 2018

  • Blackmagic Pocket Cinema Camera 4K at NAB 2018

    Blackmagic Pocket Cinema Camera 4K at NAB 2018

  • Blackmagic ATEM Television Studio Pro 4K at NAB 2018

    Blackmagic ATEM Television Studio Pro 4K at NAB 2018

  • 4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

    4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

  • Omnitek Updates for Ultra 4k Toolbox at NAB 2018

    Omnitek Updates for Ultra 4k Toolbox at NAB 2018

  • 4k and HEVC with Garland at BVE 2018

    4k and HEVC with Garland at BVE 2018

  • 6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

    6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

  • JVC 4K UHD Monitors at IBC 2017

    JVC 4K UHD Monitors at IBC 2017

  • The CFU5 4k Transmitter from Vislink at IBC 2017

    The CFU5 4k Transmitter from Vislink at IBC 2017

  • Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

    Wireless 4K Transmitter from DTC Domo Broadcast at IBC 2017

  • HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

    HDR, 12G, 4k, IP - the range expands from Phabrix at NAB 2017

  • Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

    Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

  • 4k 60 Matrix from GDSYS at NAB 2017

    4k 60 Matrix from GDSYS at NAB 2017

  • HEVC 4k Encoding from Aviwest at NAB 2017

    HEVC 4k Encoding from Aviwest at NAB 2017

  • Apantac 4k live demo at NAB 2016

    Apantac 4k live demo at NAB 2016

  • Omnitek Ultra 4K Tool Box at IBC 2015

    Omnitek Ultra 4K Tool Box at IBC 2015

  • Snell Advanced Media (SAM) 4k workflow at IBC 2015

    Snell Advanced Media (SAM) 4k workflow at IBC 2015

  • MULTIDYNE Silverback 4k at NAB 2015

    MULTIDYNE Silverback 4k at NAB 2015

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013

  • Matrox Mojito at NAB 2014

    Matrox Mojito at NAB 2014

  • AJA at BVE 2013

    AJA at BVE 2013

  • Apantac Mi-16 UHD Multiviewer at NAB 2019

    Apantac Mi-16 UHD Multiviewer at NAB 2019

  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Garland at BVE 2017

    Garland at BVE 2017

  • Ikegami 8k camera at IBC 2016

    Ikegami 8k camera at IBC 2016

  • Ikegami HQLM-3120W monitor at IBC 2016

    Ikegami HQLM-3120W monitor at IBC 2016

  • Ikegami UHK-430 camera at IBC 2016

    Ikegami UHK-430 camera at IBC 2016

  • Video Devices PIX-E at IBC 2016

    Video Devices PIX-E at IBC 2016

  • Sound Devices Wingman app at IBC 2016

    Sound Devices Wingman app at IBC 2016

  • JVC GY-LS300 at IBC 2015

    JVC GY-LS300 at IBC 2015

  • AVIWEST at IBC 2015

    AVIWEST at IBC 2015

  • BBright at IBC 2015

    BBright at IBC 2015

  • Thomson Video Networks at IBC 2015

    Thomson Video Networks at IBC 2015

  • Lynx Technik at IBC 2015

    Lynx Technik at IBC 2015

  • JVC at BVE 2015

    JVC at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • Gearhouse Broadcast at BVE 2015

    Gearhouse Broadcast at BVE 2015

  • KITPLUS rig setup at IBC 2014

    KITPLUS rig setup at IBC 2014

  • Tektronix at IBC 2014

    Tektronix at IBC 2014

  • Cooke Optics technology at IBC 2014

    Cooke Optics technology at IBC 2014

  • Cooke Optics talk anamorphic at IBC 2014

    Cooke Optics talk anamorphic at IBC 2014

  • JVC GY-LS300 prototype at IBC 2014

    JVC GY-LS300 prototype at IBC 2014

  • MultiDyne SilverBACK at IBC 2014

    MultiDyne SilverBACK at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Hitachi at IBC 2014

    Hitachi at IBC 2014

  • Guntermann and Drunck DP-HR range at IBC 2014

    Guntermann and Drunck DP-HR range at IBC 2014

  • Ateme at IBC 2014

    Ateme at IBC 2014

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Matrox Monarch HD at NAB 2014

    Matrox Monarch HD at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Guntermann and Drunck at NAB 2014

    Guntermann and Drunck at NAB 2014

  • Matrox Capture Card at NAB 2014

    Matrox Capture Card at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Guntermann and Drunck at BVE 2014

    Guntermann and Drunck at BVE 2014

  • Philip Bloom on Tour in Belfast

    Philip Bloom on Tour in Belfast

  • Cinegy on BroadcastShow LIVE at IBC 2013

    Cinegy on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Miranda on BroadcastShow LIVE at IBC 2013

    Miranda on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • JVC GY-HM600 series camera updates at IBC 2013

    JVC GY-HM600 series camera updates at IBC 2013

  • ATEME at IBC 2013

    ATEME at IBC 2013

  • Multidyne SilverBack, BullDog and Spider at IBC 2013

    Multidyne SilverBack, BullDog and Spider at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • MultiDyne: SilverBACK at NAB 2013

    MultiDyne: SilverBACK at NAB 2013

  • Quantel Pablo Rio at NAB 2013

    Quantel Pablo Rio at NAB 2013

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • JVC at BVE 2012

    JVC at BVE 2012

  • AJA 12G HDMI SDI Mini Converters at ISE 2019

    AJA 12G HDMI SDI Mini Converters at ISE 2019

  • Ki Pro GO - Multi-Channel H.264 Recorder from AJA at NAB 2019

    Ki Pro GO - Multi-Channel H.264 Recorder from AJA at NAB 2019

  • DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

    DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

  • BOXER showcase AJA, Newtek, Grass Valley, Qumulo, V-Nova and Telestream at BVE 2019

    BOXER showcase AJA, Newtek, Grass Valley, Qumulo, V-Nova and Telestream at BVE 2019

  • AJA updates at IBC 2018

    AJA updates at IBC 2018

  • FS-HDR from AJA at NAB 2018

    FS-HDR from AJA at NAB 2018

  • AJA at IBC 2012

    AJA at IBC 2012

  • AJA at BVE 2012

    AJA at BVE 2012

  • AJA at IBC2011

    AJA at IBC2011

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • AMD at IBC2011

    AMD at IBC2011


Related Shows
  • Philip Bloom chats 4k: BVE Day 2

    Philip Bloom chats 4k: BVE Day 2


Articles
Streaming - Shut up and Sit Down
Matt Lees Twilight Imperium is a board game all about strategy and backstabbing. Known for its length of gameplay, the team behind Shut Up and Sit Down decided to deliver a mammoth 10-hour live broadcast, streamed to Twitch. Matt Lees is here to tell us how it went down.
Tags: iss136 | streaming | blackmagic | atem | 4k | canon c100 | sony pxw-z90 | Matt Lees
Contributing Author Matt Lees Click to read or download PDF
State of the Nation - Drama
Dick Hobbs - new If you can remember as far back as the 1980s, then you probably remember a Saturday night drama called Hill Street Blues, written and developed by Steven Bochco. Made for NBC in the States, it was widely shown around the world, including in the UK.
Tags: iss136 | drama holby city | night manager | netflix | bbc | ai | streaming | podcast | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Looking for the Silver Lining
Harry Grinling According to the World Meteorological Organisation, there are 10 different types of cloud, each of which can be divided further into sub-types. They range from the cirrus, the thin floaty clouds which generally serve only to make the sky look beautiful to the towering, all-embracing cumulonimbus which can deliver fearful quantities of rain – the biggest cumulonimbus clouds can contain 50 million tonnes of water.
Tags: iss136 | cloud | lto | archive | storage | Harry Grinling
Contributing Author Harry Grinling Click to read or download PDF
The way forward in a changing world
Alan Wheable The broadcast and media industries are evolving in all areas to adapt to the challenges of competition from OTT, changing user viewing habits, technological advances in image resolution, dynamic range and colour rendition as well as embracing new video over IP infrastructures.
Tags: iss136 | omnitek | aims | ip | smpte | 2110 | 4k qc | ultra xr | nmos | ultra tq | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
NAB Intelligence
Bruce Devlin - new It's that time of year again. 06:30 on road bikes on the Las Vegas Strip with a merry bunch of folks who believe they look good in lycra. As we pedal West up the hill towards Red Rock there will be stories of the year just gone and questions about what to look for at the show. I, for one, will be attending the Devoncroft event to check up on who is spending what and where. I will then look forward to the topics that might be buzzing around the halls. I predict there will be many displays of Machine Learning hiding under the banner of Artificial Intelligence. Some of these will show better picture quality, others will show personalisation engines, some will be improved search tools and yet more will be synthesising pictures and motions to replace reality with and Artificial reality that's more compelling for the viewer.
Tags: iss136 | nab | class | ai | smpte | st2110 | imf | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF