Articles
The Business Case for Hybrid TV and AI
Oliver Botti Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergence standards such as HbbTV and Atsc3.0. In the UK, the average weekly OTT viewing minutes shot up from 60 in July 2015 to 152 in September 2018. Meanwhile, OTT TV and video revenues are expected to reach $6.8 billion by 2023 in the UK and $61 billion in the US.
Tags: iss142 | fincons | ott advertising | vod | ott | hybrid tv | augmented overlay | faang | Oliver Botti
Contributing Author Oliver Botti Click to read or download PDF
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