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Challenges for MAM with varying production types
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Many media asset management platforms are designed to handle the immense number of assets needed for today's fast-moving, content-heavy productions. Since every production is unique, each has its own set of asset management requirements and workflow needs. While the unique workflows vary, a common necessity for an easy-to-use interface with the ability to efficiently organize and manage large amounts of content is required, regardless of the type of production you are working on. |
Tags: iss121
| pronology
| mam
| media asset management
| Jonathan Aroesty
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The business case for media asset management
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You could argue that, so far, there have been two stages of commercial justification for asset management systems in broadcasting. First, it was a necessary evil: if broadcasters, production companies and other media organizations wanted to store content as filesat least some of the timethey needed a means of finding it again.
Once broadcasters had a comprehensive index to all of their content, and could find clips and programs again quickly, there existed the potential to earn new revenues from them, ushering in the second stage. Video and audio recordings are among the principal business assets of broadcasters and production companies, and making the best use of those assets, by re-using them whenever possible, is simply good commercial sense. |
Tags: iss103
| media asset management
| systems
| broadcast
| video
| audio
| recording
| Kevin Usher
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Protecting the archive
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Over the last 20 years or so we have all become accustomed to the expression asset management and, as ever, familiarity has bred contempt. In this case, the expression has become a loose descriptor for almost anything with a bit of a database in it. We need to stop and think about what we are trying to achieve. |
Tags: iss070
| tmd
| archive
| storage
| asset management
| security
| N/A
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Taking on the World of Sophisticated Asset Management
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Asset management systems have come a long way in only a few years. Theyve always offered a world of promise for workflow improvements, but not so long ago asset management silos were the norm with individual departments within a broadcasting operation - such as news, sports production, and drama - operating their own closed systems, inaccessible to staff in the other departments. Next-generation asset management architectures made a definite improvement on this model by providing transparent, enterprise-wide systems that aimed to make assets available to any authorized personnel, working in any department. |
Tags: iss069
| asset management
| globecast
| workflow
| playout
| N/A
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