Ask the Experts: Content Storage, Security, Archive and Management


TV-Bay Magazine
Read ezine online
The media and entertainment industry is currently experiencing an unprecedented level of financial pressure. This comes from not only the turbulent economic era in which we are living, but also from increased competition and the need to repurpose content for consumption on different platforms and devices.
In order to succeed, businesses need to do more with less, making use of archived material, monetisation and also ensure the most valuable asset – produced content and footage – is kept safe and not misused. However, many companies will struggle to do this by themselves due to restrictive cost or lack of expertise. A good option is to outsource these functions to a specialist firm.
Why is outsourcing archiving to a specialist firm a good option?
Outsourcing the digitisation of archives is proving popular for broadcasters and production houses with a large back-catalogue of footage on tape or film. This valuable asset can consist of raw, unedited material right through to finished content that has already been broadcasted.
While some may consider digitising on an ad hoc basis, with teams of researchers looking through old tapes for any content deemed worthy of monetisation, this is inefficient and at best could result in the most valuable content being missed. Digitising the entire archive in bulk is a better option to make digital searching and extracting much easier. Many back-catalogues could contain several thousand hours of footage so such a large undertaking ideally needs to be outsourced to a specialist, who is likely to have the expertise and economies of scale to make this cost effective.
A digitised archive enables production houses and broadcasters to insert footage easily into newly created content and opens up the back-catalogue to viewing by those looking to purchase material for use in their own programming. This is possible through creating a lower-bit proxy of the footage and making it visible online via some form of b2b portal. International sales teams and buyers can view archives remotely, thus maximising monetisation opportunities.
What about storage? How much will be required?
Many businesses in the media and entertainment industry are already creating a large amount of digital collateral. This comprises not only the finished deliverable versions of productions, but the source used to create it; all of which needs a large amount of digital storage. To demonstrate how much this could be, it is worth considering the size of an average feature to be exhibited in digital. The uncompressed deliverable for a two hour feature at 24 frames per second (FPS) is around 2TB. The current digital cinema standard limits the bit rate of the Digital Cinema Package (DCP) JPEG2000 image stream to 250 megabits per second (Mbps), which means that the resulting DCP deliverable created from the 2TB would be 160 gigabytes (GB). Combining the different deliverable versions of a feature – 2D, 3D, high frame rate, subtitled/dubbed – as well as the source, easily results in an overall storage requirement approaching tens of TB for a single feature. In the broadcast industry, while the amount of storage required per production is lower - roughly 3GB per hour of final production - the overall amount of material created is going to be far greater.
Should storage be outsourced too?
To store the vast amount of data generated by broadcasters and production houses a large amount of hard disk space is required. Those that opt to do this in-house need to purchase hard drives, servers and racks, which need to be stored in a climate-controlled environment. What also needs to be considered is the servicing and possible replacement of equipment, as well as the expertise to ensure effective management. Then there is the issue of backup – what happens if those disks are damaged in some way, such as by flood or fire?
A cost effective alternative is to ask a specialist post and content management house, such as Technicolor, to host this content and provide the b2b portal and asset management service. They, in turn, may move the archive into the cloud, either private or public depending on the service level required. By doing this, production houses and broadcasters not only outsource the running of the archive, but they also only pay for what they use. Additionally, organisations that run cloud services benefit from economies of scale that come from having large data centres and these savings are passed on to customers.
What else can be outsourced?
If necessary any element of the production workflow can be outsourced, but the management of content is a popular option. This is particularly true for those large-scale, complex workflows that cannot be managed manually, such as multiple source formats, foreign language dubbing and subtitling. Automation is the way forward and it is worth finding a provider that can handle these workflows quickly, while still assuring the highest quality.
How can the security of content be assured?
Security is a top priority for everyone in the industry. Protecting copyright and original content ensures that broadcasters and producers do not see their profits being eaten into by piracy. The best security is required during the production, post-production and mastering processes, as well as in the long-term storage of footage to ensure that only authorised people can access content. This includes the digital watermarking of footage to ensure that content is genuine and has not been altered, as well as the use of 128-bit AES encryption, which is practically impossible to crack by brute force. It has been estimated that it would take 1.02 x 1018 years to hack 128-bit AES, which is millions of times greater than the age of the Universe!
Further security measures should include high-level firewalls and SSL authentication deployment to prevent cyber-attacks.
So, outsourcing is a good option?
Outsourcing is a great option for those companies that do not have the resource to effectively carry out in-house storage and archiving. Overcoming the challenges of digitisation is a great undertaking for any business, but to achieve the highest standards it is best to trust specialists. Executed properly, outsourcing archiving and storage, along with content management, not only creates efficiencies, but can lead to lucrative new revenue streams.

Tags: iss069 | technicolor | storage | archive | content storage | digitizing | digitising | outsourcing | N/A
Contributing Author N/A

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Facilis Technology Shared Storage at IBC 2018

    Facilis Technology Shared Storage at IBC 2018

  • All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

    All IP Workflow from Quantum with Xcellis Workflow Storage solutions at NAB 2018

  • Object based Storage Solution from Object Matrix at IBC 2017

    Object based Storage Solution from Object Matrix at IBC 2017

  • Glyph External Storage including the Studio and Atom raid at IBC 2017

    Glyph External Storage including the Studio and Atom raid at IBC 2017

  • Storage DNA at BVE 2016

    Storage DNA at BVE 2016

  • Fibrenetix with StorageDNA at IBC 2014

    Fibrenetix with StorageDNA at IBC 2014

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • SGL Broadcast at IBC 2015

    SGL Broadcast at IBC 2015

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • SGL at NAB 2013

    SGL at NAB 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • Arkivum at BVE 2012

    Arkivum at BVE 2012

  • Tiger Technology at BVE 2015

    Tiger Technology at BVE 2015

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Global Distribution with mLogic at IBC 2013

    Global Distribution with mLogic at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Object Matrix at BVE 2013

    Object Matrix at BVE 2013

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Real Life Kit at ProVideo2011

    Real Life Kit at ProVideo2011

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Sonnet Technology at IBC2011

    Sonnet Technology at IBC2011

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011

  • NOA Archive Solutions at IBC 2014

    NOA Archive Solutions at IBC 2014

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • SGL at NAB 2014

    SGL at NAB 2014

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Softron Media Services on BroadcastShow LIVE at IBC 2013

    Softron Media Services on BroadcastShow LIVE at IBC 2013

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Cinegy at IBC 2013

    Cinegy at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • SGL at NAB 2012

    SGL at NAB 2012

  • TMD at BVE 2012

    TMD at BVE 2012

  • FOR-A at IBC2011

    FOR-A at IBC2011

  • Netia at IBC2011

    Netia at IBC2011


Related Shows
  • StorageDNA LIVE at BVE 2016

    StorageDNA LIVE at BVE 2016


Articles
TV Futures - The Shadowing Experience
Daniel Jones My name is Daniel Jones, and it is no accident that I’m currently studying BSc (Hons) Television and Broadcasting at the University of Portsmouth. Since completing GSCE media studies I have been constantly questioning what I watch with questions such as, “Wow, how was that filmed?” or “That looks amazing, I wonder how long that took?” It should come as no surprise that I made it a big focus of mine to get myself some real work experience to give myself some answers to these production questions.
Tags: iss136 | portsmouth university | runner | student | education | training | Daniel Jones
Contributing Author Daniel Jones Click to read or download PDF
BSC Expo 2019 Report
Paul MacKenzie BSC Expo returned to the Battersea Evolution on Friday February 1st and Saturday 2nd. It is a busy and friendly event though this year in need of some temperature control: exhibitors around the entrance area were uncomfortably aware of the wintry conditions outside and the main hall was in need of cooling.
Tags: iss136 | bsc | cinematography | canon | c700 | c200 | cartoni | holdan | blackmagic | peli | panasonic | sennheiser | sony | fs5 | teradek | viten | flowtech | Paul MacKenzie
Contributing Author Paul MacKenzie Click to read or download PDF
Living LIVE at BVE with Ross Video
Jon Pratchett KitPlus’ Jon Pratchett chats to Stuart Russell, Ross Video, in the BVE studio. Covering customer partnerships and loyalty, pain points, growth, industry trends, pace of IP adoption, 12g SDI technologies, UHD / HDR, 8k, AI and we try to get a hint of new products on the horizon...
Tags: iss136 | ross video | 12g sdi | uhd | hdr | ip | bve 2019 | bvexpo | Jon Pratchett
Contributing Author Jon Pratchett Click to read or download PDF
4k and HDR Wireless Camera Transmitters
David Edwards Across the globe, live events represented over 50 percent of the most watched TV programs last year. However, big budget episodic shows are impacting live TV and the way viewers want to see their content. Viewers are demanding the same quality of production for live event broadcasts as they see in pre-recorded TV series and films. Producers of live content are looking to new, immersive and cinematic mobile camera views to better achieve these results. This presents a challenge to live production teams as these new camera views and angles must match the quality of the rest of the production -  the demand for mobility means that the cameras need to be wireless.
Tags: iss136 | wireless | hdr | 4k | transmitter | bandwidth | imt vislink | hcam | David Edwards
Contributing Author David Edwards Click to read or download PDF
Sennheiser Memory Mic User Review
Dr Anthony Willman The Sennheiser Memory mic, adding to the new generation of semi-professional equipment that is helping the need for high quality audio in parallel markets that until now, did not have the budgets to achieve ‘great’ results.
Tags: iss136 | sennheiser | memory mic | doctor | audio recorder | Dr Anthony Willman
Contributing Author Dr Anthony Willman Click to read or download PDF