Creating Authentic Content That Counts
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We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals. |
Tags: iss133
| insight tv
| monster energy
| amazon
| millennial
| Frank le Mair
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Speed in a Changing Media Landscape
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We are living in the video era - the staggering statistics on video growth make that abundantly clear. According to Cisco’s Visual Networking Index: Forecast and Methodology 2016–2021, video will make up 82 percent of all consumer internet traffic by 2021, an increase from 73 percent in 2016. To put this in perspective, “it would take an individual more than five million years to watch the amount of video that will be crossing global IP networks each month in 2021.”
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Tags: iss129
| hulu
| amazon
| netflix
| signiant
| svod
| Mike Nash
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Navigating Unfamiliar Territory
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The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings. |
Tags: iss124
| cloud
| amagi
| ott
| hls
| rtmp
| mpeg-dash
| yupp tv
| netflix
| amazon prime
| sling tv
| Vijay Sagar Vinnakota
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