Leveraging a host of AWS Media and AI services, the solution personalizes the audience experience, automatically populating the viewer’s screen with custom video alerts, statistics, and graphics that encourage interaction and extend audience engagement.

SUMOLIGHT GmbH,known for SUMOSPACE+ and SUMOSKY, introduces the newhigh-output, SUMOMAXLEDlight. With a distinctive hexagonal design, highlumenoutput and modular form factor, this 700W fixture is designed to serve and inspire creative lighting— performing as a keylight, hardlight, punchlight, spacelight, or softlight.

New hand's-on showroom facilities for growing line of lighting solutions located at London's prestigious Elstree Film Studios

SUMOLIGHT GmbH, known for SUMOSPACE, SUMOSKY, new SUMOMAX and other innovative LED lighting, announces the opening of SUMOLIGHT UK Ltd. With an eye to the flourishing British and surrounding media community, the new 2,000 square foot facility offers filmmakers a showroom and the opportunity to test existing and upcoming SUMOLIGHT products. Located at renowned Elstree Film Studios, the accessible ground floor space provides clients with savvy staff, technicians and engineers, as well as 24/7 support.

Tim Zur, Managing Director of SUMOLIGHT GmbH, explains “SUMOLIGHT UK Ltd, has been formed as a one-stop shop solution for the UK and EU markets. This branch will work with key partners to ensure smooth sales support and service of all SUMOLIGHT products, as well as a site for hands-on activities, workshops, training and technical lab sessions and other business and social events.”

At the helm of the new location is Chief Executive Officer Simon Evans, who brings his multifaceted expertise in contemporary broadcast and cinema lighting to SUMOLIGHT. With over 2 decades experience in the field, he has contributed engineering and on-set lighting skill to scores of motion pictures, music videos, television, documentaries, and commercials. With special interest in power generation, power distribution and control systems design, he has also been involved in the R&D of numerous LED fixtures. Through his previous technical managerial positions with NBC Universal International Operations Ltd, Cinelease, Panalux and AFM Lighting, Evans has garnered diverse experience from the point-of-view of the manufacturer, rental house, and filmmakers who use the gear.

Adder Technology, a global leader in connectivity solutions and high performance IP KVM, today announced the latest addition to the ADDERLink® INFINITY range. The new ADDERLink INFINITY 2102 (ALIF2102) brings a host of new features, including a smaller form factor transmitter and DisplayPort® connections, all combining to deliver a KVM powerhouse for the most demanding customer requirements. Part of the popular ALIF2000 series, the ALIF2102 is available as a transmitter and receiver, and joins an impressive stable of high performance IP KVM solutions from Adder Technology.

The industry-leading Real-time Engagement company Monterosa, who count Liverpool Football Club, EA Sports and The Jockey Club amongst its growing customer base, has marked its mission to expand its foothold in fan engagement with the hiring of Alex Regan. 

Technology company Monterosa is delighted to announce the official launch of Monterosa / Interaction Cloud™, the premiere Real-time Engagement SaaS platform that helps make audiences more valuable through loyalty, first-party data and commerce. Monterosa technology is behind many of the world's biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island, Nickelodeon, Vodafone, EA Sports, and Liverpool Football Club.

Triveni Digital today announced that the company's leaders will share their expertise and insights on the ATSC 3.0 ecosystem, solutions, and forecasts through a series of interactive panel discussions at TVOT Live! Spring 2021. At the virtual event, Mark Corl, the company's senior vice president of emergent technology development, will predict how ATSC 3.0 will transform broadcast TV in the long term. Mark Simpson, president and CEO of Triveni Digital, will offer his thoughts on the benefits of ATSC 3.0 for automotive use cases.

Polygon Labs, an innovative studio pushing the boundaries of interactive data applications and visual branding, has announced its new Visual Data Plugins and Asset Hub software to expand the use of the Unreal Engine 3D creation tool for broadcast applications. The two new products join Polygon Labs’ Porta workflow enabler (used by multiple Vizrt customers) to further bridge the gap between TV content production workflows and Unreal Engine broadcast production.

The Alliance for IP Media Solutions (AIMS) is pleased to announce it will host AIMS TechFest 2021, a live interactive virtual event slated for March 9-10, with each day featuring four hours of programming. Day one of AIMS TechFest 2021 will focus on the IPMX (Internet Protocol Media Experience) proposed set of open standards and specifications, and the benefits for Pro AV workflows. Day two will explore remote audio production through a series of case studies and technical presentations. Registration details are available at www.aimstechfest.com.

YoloLiv, the creators behind YoloBox Live Stream Studio today announced a new partnership with DigiBox in the UK and Ireland.

YoloBox is an all in one encoder, switcher, monitor and recorder, allowing users to live stream full HD multi camera content from anywhere, to anywhere. YoloBox revolutionises the way users acquire, produce and share live streaming content, offering simultaneous cross platform delivery to major social channels including Facebook Live, YouTube and Twitch in addition to RTMP over conventional internet links or 4G.