Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Based in New York City, Horowitz will drive the company’s strategy of helping customers generate greater profitability from their media assets by migrating toward a converged linear and digital advertising approach.

Horowitz brings extensive experience in digital and broadcast advertising and technology to Imagine’s Americas sales team, led by Joe Sheehan, senior vice president of sales, Americas. Her wide-ranging media background allows her to offer a unique perspective to Imagine and its customers, having led advertising businesses through digital transformations and revenue expansion programs.

“Diana is a critical addition to the Imagine advertising technology sales team,” says Steve Reynolds, president of Imagine Communications. “She has demonstrated that she can plan and execute exactly the kind of transformation that so many of our customers are trying to implement right now — bringing together linear and digital advertising into a converged inventory and sales structure. Diana’s prior experience in ad sales and operations with programmers, networks, and distributors provides a point of view that will allow her to understand and advocate for our customers, so that Imagine can deliver our industry-leading solutions in ways that provide real business benefit to those customers.”

“I am thrilled to join Imagine Communications at this pivotal time in the media industry, when brands, marketers and media companies are seeking to unite addressable audiences across platforms and devices to maximize the power of their advertising campaigns and the value of their inventory,” says Horowitz. “Imagine’s vast experience in delivering innovative ad tech solutions provides a unique platform to support these business-critical objectives, and I am excited to partner across the industry to participate in achieving these goals.”

Prior to joining Imagine, Horowitz was senior vice president, advertising sales, at fuboTV, also overseeing ad operations. Her previous roles include positions at Telestream, IBM Watson Media, Comcast Technology Solutions and Scripps Networks Interactive, where she led the digital ad sales team, northeast region, for Food Network and Cooking Channel. Horowitz began her career at The New York Times Company, holding leadership roles in both New York and Paris.

For more information about Imagine Communications’ ad tech products and solutions, please visit https://imaginecommunications.com/monetize-tv/

Calrec, a leading designer and supplier of broadcast audio mixing consoles and equipment, has announced Protel as its exclusive technology partner and distributor in New Zealand.

As part of their plan to transition toward full SMPTE ST 2110 IP production, Creative Technology, a global leader in technical solutions for live events and system integration, has implemented the proven combination of Imagine Communications’ Selenio™ Network Processor (SNP) and Panasonic’s KAIROS IP video production platform, providing a smooth segue from SDI to IP for their production teams and a superior, consistent experience for their global clients. The company has already put the next-generation production solution to work at major international sports projects this year.

DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome an array of new team members to the family. The additions are company-wide, with new hires in product management, research and development, sales, marketing, and production.

Anton/Bauer has announced the next generation of its Academy Award winning VCLX battery.  The new VCLX NM2 delivers 600Wh of consistent power at 14.4V, 28V and 48V to drive high-power draw equipment at peak performance on cinematic productions.

Recognizing the growing need from media organizations to partner with innovative technology vendors as they look to navigate their transition to an IP-connected and cloud-based landscape, Imagine Communications has added three key new appointments to its European sales team. Mark Beard becomes senior sales director for the UK and South Africa, Daniel Shihata is technical sales manager for the UK, and Niklas Fabian joins the Munich office as a pre-sales consultant for Imagine’s networking solutions, for all markets in EMEA and APAC.

Wooden Camera announced today that two new collections of custom kits and accessories for the Fujifilm GFX100S and X-H2S will be showcased at the 2022 Cine Gear Expo from June 9–12, 2022, in booth 565 in the West Hall of the Los Angeles Convention Center.

Lumens® Digital Optics Inc. today unveiled two 20x HD PTZ cameras with new high speed motors, new generation video sensors and new imaging processors.

Audio-visual and entertainment technology company Anna Valley has underlined its commitment to the rapidly expanding virtual production market by appointing a director of virtual production, Christina Nowak, and making a £1.9m investment in LED technology by ROE. These developments – which also mark Anna Valley’s return to its roots in broadcasting – confirm that the company now regards virtual production as a key target within the UK media & entertainment sector.

Blackmagic Design today announced HyperDeck Shuttle HD, a new recorder/player that’s designed for use on the desktop as an on demand media player. This new model supports recording and playback for ProRes, DNx and H.264 files as well as PCM or AAC audio. The unique design is dominated by a large metal search dial and traditional broadcast deck controls, so it's easy to quickly scroll through media. It even has a built in teleprompter! HyperDeck Shuttle uses HDMI connections so it’s the perfect solution for use with ATEM Mini switchers.