Brainstorm has coordinated the European Project AdMiRe "Advanced Mixed Realities" funded by the European Commission under the Horizon 2020 Programme. This R&D project is focused on the development and validation of Mixed Reality solutions to allow audiences to participate in TV shows as if they were physically there.

The project has been successfully completed and AdMiRe has been properly validated by the three participating broadcasters: NRK (Norway), TVR (Romania) and Premier Media (Ireland). With a simple App installed on a cell phone, tablet or laptop, the audience is captured perfectly. Their stream is sent to AdMiRe's servers where the silhouette of the captured person is extracted and inserted into the virtual or real set scene with the program presenters or participants. This insertion is made using Brainstorm's graphic solution InfinitySet and background extraction and super resolution modules developed by EPFL University (Switzerland).

SUMOLIGHT, known for SUMOSPACE, SUMOSKY, SUMOMAX and new SUMOLASER lighting, announces the opening of a new US facility adjacent to the burgeoning Santa Clarita Studio film community. The convenient location offers a showroom to test existing and upcoming SUMOLIGHT products. The accessible ground floor space provides filmmakers with a warehouse full of SUMOLIGHT fixtures backed by local support.

Brazilian IT media services company, MDotti Tecnologia, has chosen Cinegy Capture PRO for a major upgrade it has delivered to Sistema Brasileiro de Televisão (SBT), Brazil’s second largest broadcaster.

There's a new Snapbag® on the scene just in time for Astera’s latest LED wonder— Hydra. Custom-designed to perfectly fit the Hydra, the patented Snapbag softbox offers the added softening control discerning cinematographers request.

Matthews, known for grip and lighting support presents the first better spreader in 40 years. The new 3iSpreader has a leg up on the old spreaders made for Ronford-Baker and OConnor tubular metal tripods. Conceived by working camera professionals, the 3i system offers a safer, smoother, better-balanced and ultra-durable solution. 

Matthews Studio Equipment, known for standard-setting grip gear for location and studio work, introduces the first off-the-shelf, modular grip and lighting stand that reaches 25 feet/7.62 meters. Air Climber™ uses pneumatics to be safely raised and lowered via a regulator switch and air compressor.

Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase Suite 5 at NAB (booth N2608), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their virtual content creation regardless if they are using LED videowalls or chroma sets to produce virtual content. 

DoPchoice and TRP Worldwide premiere a new mounting solution for Snapbag softboxes: the Rabbit-Rounder Universal. It's the versatile answer to mounting a variety of DoPchoice Snapbags, Octas, and Lanterns to the growing range of fixtures with Aputure, Fiilex, Nanlux, and others with industry standard Bowens mounts. With the patent-pending Rabbit-Rounder® Universal, one system fits a range of lights and softboxes.

Renowned mastering engineer Darcy Proper has received her twelfth Grammy Award nomination for the Best Immersive Audio Album, in recognition of her work on artist Alain Mallet’s kaleidoscopic world jazz release Mutt Slang II – A Wake of Sorrows Engulfed in Rage. The album was mastered at Valhalla Studios, New York, using PMC fact fenestria speakers as the main monitors.